Brand Growth Manager: Demand Gen & ROI Leader

Lowes; Rockford (IL); On-site; USD 79,000 - 125,000; Full time

Benefits offered by this job

Commuter benefits

Job summary

Lowes in Rockford seeks a Brand Manager to energize a cold market and drive growth. The role pays $79,000–$125,000 annually, with commuter benefits and mentorship aligned to sales marketing ambitions. You will lead multi-channel campaigns, qualify opportunities, and deliver ROI insights for leadership.

The ideal candidate brings 6+ years of ownership, thrives in a mentorship-driven, deadline-focused setting, and embraces feedback to push growth; experience with HubSpot is a plus.

Qualifications

• Team player who lifts up colleagues and shares credit.
• Growth mindset with openness to feedback.
• Ability to debug under tight deadlines and weekends.
• 6+ years owning outcomes, not just tasks.
• Experience thriving in mentorship-driven, deadline-focused settings.

Responsibilities

• Qualify opportunities to ensure focus on real revenue.
• Develop and execute multi-channel campaigns that drive qualified leads.
• Grow Lowes's market presence through earned introductions.
• Build and audit marketing automation reports for leadership reviews.
• Frame ROI in a way an IL CFO can defend internally.
• Analyze demand funnels and optimize where buyers drop off.
• Provide HubSpot signals to indicate buyer readiness.
• Track pipeline and report weekly results to leadership.

Skills

Team player

Growth mindset

Grit under pressure

6+ years ownership

Mentorship mindset

Job description

Lowes in Rockford seeks a Brand Manager to energize a cold market and drive growth. The role pays $79,000–$125,000 annually, with commuter benefits and mentorship aligned to sales marketing ambitions. You will lead multi-channel campaigns, qualify opportunities, and deliver ROI insights for leadership.

The ideal candidate brings 6+ years of ownership, thrives in a mentorship-driven, deadline-focused setting, and embraces feedback to push growth; experience with HubSpot is a plus.