Brand Growth Launch Associate

Bel Group; New York (NY); Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

401(k) plan with 4% company match

Health, dental, and vision coverage; 1

PTO from day 1

Job summary

Bel Group, a mission-driven U.S. consumer packaged goods company, is seeking an Associate Brand Manager to contribute to brand strategies, innovation plans, and go-to-market initiatives that drive growth.

You will work with Sales, R&D, Packaging, and Regulatory to move concepts from concept to launch while aligning with brand objectives and consumer needs. The ideal candidate will be highly organized, analytical, and proactive, with strong strategic thinking, project management, and

Qualifications

• Bachelor’s degree in Marketing, Business, or related field is required; MBA is a plus.
• 3+ years of brand management, marketing, innovation, or related CPG experience preferred.
• Understanding of brand management principles, consumer marketing, and commercialization in a CPG environment.
• Strong analytical and presentation skills for cross-functional stakeholders.

Responsibilities

• Analyze brand performance and consumer insights to identify opportunities.
• Support annual marketing plans, innovation pipelines, and business cases.
• Evaluate creative concepts for brand alignment and consumer relevance.
• Partner with Sales to develop customer-facing tools and launch materials.
• Manage multiple projects from concept through launch with on-time delivery.
• Collaborate with R&D, Packaging, Supply Chain, Finance, Design, and Regulatory.

Skills

Brand management

Marketing analytics

Cross-functional leadership

Project management

Communication & storytelling

Collaboration & influence

Ownership & initiative

Strategic thinking

Data interpretation

Education

Bachelor’s degree in Marketing, Business, or related field

MBA

Tools

Circana/Nielsen

Job description

Bel Group, a mission-driven U.S. consumer packaged goods company, is seeking an Associate Brand Manager to contribute to brand strategies, innovation plans, and go-to-market initiatives that drive growth.

You will work with Sales, R&D, Packaging, and Regulatory to move concepts from concept to launch while aligning with brand objectives and consumer needs. The ideal candidate will be highly organized, analytical, and proactive, with strong strategic thinking, project management, and