Brand Growth Associate — Strategy, Launch & Insights

Bel; New York (NY); Hybrid; USD 95,000 - 110,000; Full time

Benefits offered by this job

Base Salary: $95,000 – $110,000

Bonus Opportunity: 10%

401(k) plan with 4% company match

Medical, dental, and vision coverage

PTO available Day 1

Job summary

Bel is seeking an Associate Brand Manager to support its Fruit Business by developing brand strategies, innovation plans, and go-to-market initiatives that drive growth. Reporting to the Sr.

Brand Manager, this role partners with Innovation, Sales, R&D, Packaging, Supply Chain, Finance, Design, Regulatory, agency partners, and external vendors to advance commercialization projects from concept through launch while ensuring alignment with brand objectives, consumer needs, customer requirements,

Qualifications

• Bachelor’s degree in Marketing, Business, or related field required; MBA a plus.
• 2+ years of brand management, marketing, innovation, or related CPG roles preferred.
• Understanding of brand management principles, consumer marketing, and commercialization in a CPG environment.
• Strong analytical and cross-functional leadership to drive projects from concept through launch.

Responsibilities

• Develop and manage brand strategies, performance analyses, and go-to-market plans.
• Collaborate with Sales to create customer-facing stories, merchandising tools, and launch materials.
• Monitor marketing metrics and consumer insights to identify opportunities and actions.
• Lead or support multiple innovation projects ensuring on-time delivery within scope.
• Coordinate with cross-functional teams and agencies to maintain brand standards.

Skills

Brand management

Strategic thinking

Analytical skills

Project management

Communication

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Business

Tools

Excel

PowerPoint

Job description

Bel is seeking an Associate Brand Manager to support its Fruit Business by developing brand strategies, innovation plans, and go-to-market initiatives that drive growth. Reporting to the Sr.

Brand Manager, this role partners with Innovation, Sales, R&D, Packaging, Supply Chain, Finance, Design, Regulatory, agency partners, and external vendors to advance commercialization projects from concept through launch while ensuring alignment with brand objectives, consumer needs, customer requirements,