Brand & Growth Director – Luxury Real Estate

Engel & Völkers By the Sea; Beverly (MA); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Health savings account

Job summary

Engel & Völkers By The Sea, a luxury real estate brokerage with three North Shore shops, is seeking a Director of Marketing to lead brand, content, and advisor enablement across the brokerage. This hands-on role is based in our Gloucester shop with periodic meetings at Beverly Farms and Newburyport locations.

You will own marketing end to end, executing strategy personally while training 30+ independent advisors.

Qualifications

• 3+ years of marketing and/or design experience.
• Strong copywriting and brand voice development.
• Strong graphic design skills.
• Knowledge of Figma and Adobe Creative Cloud.
• CRM management and email automation (Lofty or similar).
• SEO/AEO and CMS management (Contentful or similar).
• Social media strategy and content production.

Responsibilities

• Own email marketing: monthly newsletter and segmented multi-send strategy.
• Manage SEO/AEO content program, blog content, guides, and market reports.
• Lead social media strategy and content across multiple platforms.
• Manage Google Business Profile and local visibility for three locations.
• Produce listing marketing collateral (brochures, postcards, ads, presentations).
• Train advisors on the CRM and email automation.
• Plan and execute brokerage events, including the annual networking event.

Skills

Marketing experience

Design experience

Copywriting

Brand voice

Graphic design

Figma

Adobe Creative Cloud

Lofty CRM

Email automation

SEO/AEO

CMS management

Social media

Tools

Figma

Adobe Creative Cloud

Contentful

Lofty CRM

Job description

Engel & Völkers By The Sea, a luxury real estate brokerage with three North Shore shops, is seeking a Director of Marketing to lead brand, content, and advisor enablement across the brokerage. This hands-on role is based in our Gloucester shop with periodic meetings at Beverly Farms and Newburyport locations.

You will own marketing end to end, executing strategy personally while training 30+ independent advisors.