Director of Marketing

Engel & Völkers By the Sea; Beverly (MA); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Health savings account

Job summary

Engel & Völkers By The Sea, a luxury real estate brokerage with three North Shore shops, is seeking a Director of Marketing to lead brand, content, and advisor enablement across the brokerage. This hands-on role is based in our Gloucester shop with periodic meetings at Beverly Farms and Newburyport locations.

You will own marketing end to end, executing strategy personally while training 30+ independent advisors.

Qualifications

• 3+ years of marketing and/or design experience.
• Strong copywriting and brand voice development.
• Strong graphic design skills.
• Knowledge of Figma and Adobe Creative Cloud.
• CRM management and email automation (Lofty or similar).
• SEO/AEO and CMS management (Contentful or similar).
• Social media strategy and content production.

Responsibilities

• Own email marketing: monthly newsletter and segmented multi-send strategy.
• Manage SEO/AEO content program, blog content, guides, and market reports.
• Lead social media strategy and content across multiple platforms.
• Manage Google Business Profile and local visibility for three locations.
• Produce listing marketing collateral (brochures, postcards, ads, presentations).
• Train advisors on the CRM and email automation.
• Plan and execute brokerage events, including the annual networking event.

Skills

Marketing experience

Design experience

Copywriting

Brand voice

Graphic design

Figma

Adobe Creative Cloud

Lofty CRM

Email automation

SEO/AEO

CMS management

Social media

Tools

Figma

Adobe Creative Cloud

Contentful

Lofty CRM

Job description

Engel & Völkers By The Sea is a luxury real estate brokerage with three shops on Massachusetts' North Shore and a team of 30+ advisors. We're hiring a Director of Marketing to lead brand, content, and advisor enablement across the brokerage.

About the Role

This is a hands-on marketing leadership role: you'll set strategy and then execute it yourself, from email and social to SEO and event marketing, while training and supporting 30+ independent advisors. You'll report directly to brokerage leadership and own marketing end to end, with real room to build systems from scratch rather than maintain someone else's playbook.

This role is based in our Gloucester shop, with periodic meetings at our Beverly Farms and Newburyport locations.

What You'll Do

• Own email marketing: the monthly company newsletter, plus building out a segmented, multi-send strategy across CRM database segments
• Manage the brokerage's SEO/AEO content program, including blog content, neighborhood guides, and market reports on our CMS
• Run social media strategy and production across Instagram, LinkedIn, YouTube, and Google Business Profile
• Manage Google Business Profile posting and local visibility across all three shop locations
• Produce listing marketing collateral: brochures, postcards, print ads, and presentations
• Train advisors on our CRM (Lofty), including email automation and lead nurture
• Plan brokerage events, including our annual networking event

Requirements

• 3+ years of marketing and/or design experience
• Strong copywriting and brand voice development
• Strong graphic design skills
• Working knowledge of Figma
• Working knowledge of Adobe Creative Cloud (InDesign, Photoshop, Premiere Pro)
• CRM management and email automation (Lofty or similar)
• SEO/AEO and CMS management (Contentful or similar)
• Social media strategy and content production

Preferred

• Experience with AI-assisted or automated content workflows
• Real estate marketing experience, luxury or residential preferred
• Salary: $65,000-$80,000 depending on experience
• Health, dental, and vision insurance, health savings account