Brand & Growth Director

Jefferson Center for Mental Health; Arkansas; On-site; USD 94,000 - 117,000; Full time

Job summary

Jefferson Center for Mental Health seeks a Director of Marketing & Communications to lead integrated marketing, communications, brand, and public relations efforts. Reporting to the Chief Growth & Strategy Officer, this leader will drive reputation, market presence, and strategic growth initiatives across all lines of business.

The role requires a Bachelor's in a related field, 8+ years in marketing/communications, and 5+ years in leadership, with healthcare or nonprofit experience preferred.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business Administration, Public Affairs, or related field.
• Master's degree preferred.
• Minimum 8 years of progressive experience in marketing, communications, public relations, business development, or related fields.
• Minimum 5 years of leadership and team management experience.

Responsibilities

• Develop and execute an integrated marketing, communications, and brand strategy.
• Lead market positioning to increase awareness, referrals, and growth.
• Oversee internal and external communications, media relations, and executive messaging.
• Establish KPIs and analytics to evaluate campaigns and ROI.

Skills

Leadership

Strategic planning

Stakeholder engagement

Media relations

Crisis communications

Digital marketing

Data analysis

Presentation skills

Education

Bachelor's degree

Master's degree preferred

Job description

Jefferson Center for Mental Health seeks a Director of Marketing & Communications to lead integrated marketing, communications, brand, and public relations efforts. Reporting to the Chief Growth & Strategy Officer, this leader will drive reputation, market presence, and strategic growth initiatives across all lines of business.

The role requires a Bachelor's in a related field, 8+ years in marketing/communications, and 5+ years in leadership, with healthcare or nonprofit experience preferred.