Strategic Marketing & Communications Director

Jefferson Center for Mental Health; Wheat Ridge (CO); On-site; USD 94,000 - 117,000; Full time

Job summary

Jefferson Center for Mental Health in Wheat Ridge, CO, seeks a Director of Marketing & Communications to lead integrated marketing, brand, public relations, and growth initiatives. You will partner with leadership to advance reputation, drive referrals, and expand donor engagement.

The role requires a strategic thinker with deep healthcare marketing knowledge, strong leadership, and exceptional communication skills to inspire teams and deliver measurable results across multiple channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business Administration, Public Affairs, or a related field required.
• Master's degree preferred.
• Minimum 8 years of progressive experience in marketing, communications, public relations, business development, stakeholder engagement, or related fields.
• Minimum 5 years of leadership and team management experience.
• Experience leading integrated marketing and communications strategies within healthcare, behavioral health, nonprofit, public sector, or highly regulated industries preferred.
• Demonstrated success supporting organizational growth, brand development, stakeholder engagement, client capture and conversion, and strategic initiatives.
• Strong strategic planning and business acumen with ability to drive change and results quickly.
• Exceptional written, verbal, and presentation communication skills.
• Expertise in media relations, public relations, crisis communications, digital marketing, brand management, and content strategy.
• Ability to analyze data and translate insights into actionable strategies.
• Proven ability to build relationships with diverse stakeholders and influence organizational outcomes.
• Strong project management, organizational, and leadership skills.
• Ability to effectively manage multiple priorities in a fast-paced environment.

Responsibilities

• Develop and execute an integrated marketing, communications, and brand strategy aligned with Jefferson Center's strategic plan, growth objectives, and service expansion priorities.
• Lead market positioning efforts that enhance awareness, utilization, and adoption of Jefferson Center services across communities, referral sources, employers, payors, government agencies, and other stakeholders.
• Partner with organizational leadership to support business development initiatives, market expansion opportunities, new services, strategic partnerships, and revenue diversification efforts.
• Develop targeted marketing campaigns that drive client engagement, increase referrals, and support organizational growth goals.
• Monitor market trends, community needs, competitor activity, and emerging opportunities to inform strategic marketing and growth initiatives.
• Support the development of growth plans, service line expansion strategies, and community engagement initiatives designed to increase access and organizational impact.
• Establish key performance indicators (KPIs) and analytics to evaluate campaign performance, return on investment, audience engagement, referral growth, and market reach.

Skills

Marketing leadership

Public relations

Brand management

Strategic growth

Stakeholder engagement

Education

Bachelor's degree in Marketing/related field

Master's degree preferred

Job description

Jefferson Center for Mental Health in Wheat Ridge, CO, seeks a Director of Marketing & Communications to lead integrated marketing, brand, public relations, and growth initiatives. You will partner with leadership to advance reputation, drive referrals, and expand donor engagement.

The role requires a strategic thinker with deep healthcare marketing knowledge, strong leadership, and exceptional communication skills to inspire teams and deliver measurable results across multiple channels.