Brand Growth & Digital Campaigns Associate

Henkel Corporation; Stamford (CT); On-site; USD 70,000 - 100,000; Full time

Job summary

Henkel Corporation in Stamford, CT is seeking a Marketing Programs Specialist for its Consumer Brands unit to drive Laundry & Home Care and Hair products. You will develop and execute marketing programs to raise consumer awareness, education and conversion, including shopper marketing, ecommerce, social and digital initiatives.

Work with cross-functional teams to create product extensions, promotions, packaging updates and business plans; monitor performance with sales data and research; brief

Responsibilities

• Support the development and execution of marketing programs for our Laundry brands to help drive consumer awareness, education and conversion.
• Some of these programs may include shopper marketing, ecommerce, social, and digital.
• Collaborate with cross-functional team to help develop and execute new product line extensions, promotional programs, packaging updates and associated business plans.
• Continuously monitor the performance of assigned brands using sales reports and research (Circana, Nielsen) data.
• Apprise management of significant changes.
• Ensure current knowledge of the competitive environment via outside sources.
• Assist with business development for assigned brands which includes business reviews, customer line reviews and overall strategy for the brand.

Job description

Henkel Corporation in Stamford, CT is seeking a Marketing Programs Specialist for its Consumer Brands unit to drive Laundry & Home Care and Hair products. You will develop and execute marketing programs to raise consumer awareness, education and conversion, including shopper marketing, ecommerce, social and digital initiatives.

Work with cross-functional teams to create product extensions, promotions, packaging updates and business plans; monitor performance with sales data and research; brief