Associate Brand Manager - Persil

Henkel Corporation; Stamford (CT); On-site; USD 70,000 - 100,000; Full time

Job summary

Henkel Corporation in Stamford, CT is seeking a Marketing Programs Specialist for its Consumer Brands unit to drive Laundry & Home Care and Hair products. You will develop and execute marketing programs to raise consumer awareness, education and conversion, including shopper marketing, ecommerce, social and digital initiatives.

Work with cross-functional teams to create product extensions, promotions, packaging updates and business plans; monitor performance with sales data and research; brief

Responsibilities

• Support the development and execution of marketing programs for our Laundry brands to help drive consumer awareness, education and conversion.
• Some of these programs may include shopper marketing, ecommerce, social, and digital.
• Collaborate with cross-functional team to help develop and execute new product line extensions, promotional programs, packaging updates and associated business plans.
• Continuously monitor the performance of assigned brands using sales reports and research (Circana, Nielsen) data.
• Apprise management of significant changes.
• Ensure current knowledge of the competitive environment via outside sources.
• Assist with business development for assigned brands which includes business reviews, customer line reviews and overall strategy for the brand.

Job description

About this Position

At Henkel, you’ll be part of an organization that’s shaping thefuture through innovation, sustainability and collaboration. With our trustedbrands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and ourcutting-edge technologies, you’ll have countless opportunities to explore newpaths and grow.

This position is with our Consumer Brands business unit – where weempower our employees to bring the best Laundry & Home Care and Hairproducts to people around the world.

Dare to learn new skills, advance inyour career and make an impact at Henkel.

What you´ll do

• Support the development and execution of marketing programs for our Laundry brands to help drive consumer awareness, education and conversion.
• Some of these programs may include shopper marketing, ecommerce, social, and digital.
• Collaborate with cross-functional team to help develop and execute new product line extensions, promotional programs, packaging updates and associated business plans.
• Continuously monitor the performance of assigned brands using sales reports and research (Circana, Nielsen) data.
• Apprise management of significant changes.
• Ensure current knowledge of the competitive environment via outside sources.
• Assist with business development for assigned brands which includes business reviews, customer line reviews and overall strategy for the brand.