Brand Go-To-Market Director

Mad Engine, LLC; Burbank (CA); On-site; USD 170,000 - 185,000; Full time

Job summary

Mad Engine, LLC in Burbank, CA is seeking a Director, Brand Management to lead the end-to-end go-to-market for licensed brand partnerships. You will connect brand strategy with commercial execution, aligning internal teams and external partners.

The role requires 6–10 years in brand management, licensing, or related roles, with a track record of cross-functional leadership, calendar management, and market readiness across apparel and consumer products.

Qualifications

• Bachelor degree in a related field.
• 6–10 years in brand management or related consumer products roles.
• Experience with licensed brands, apparel, or retail partnerships.
• Strong communication, presentation, and stakeholder management.

Responsibilities

• Lead the go-to-market process for brand partnerships from onboarding to launch.
• Coordinate brand strategy with internal teams and external partners.
• Build brand-specific calendars, line development milestones, and approvals.
• Develop retailer-facing brand narratives and selling tools.
• Manage licensing approvals, compliance, and brand guidelines.

Skills

Brand management

Go-to-market leadership

Cross-functional leadership

Presentation skills

Education

Bachelor's degree in Business, Marketing, Merchandising, Fashion, Communications

Tools

PowerPoint

Excel

Job description

Mad Engine, LLC in Burbank, CA is seeking a Director, Brand Management to lead the end-to-end go-to-market for licensed brand partnerships. You will connect brand strategy with commercial execution, aligning internal teams and external partners.

The role requires 6–10 years in brand management, licensing, or related roles, with a track record of cross-functional leadership, calendar management, and market readiness across apparel and consumer products.