Brand Finance & Analytics Manager

Socket.dev; Louisville (KY); On-site; USD 110,000 - 160,000; Full time

Job summary

Socket.dev in Louisville, KY, is seeking a Brand Finance & Analytics Manager to act as a senior finance and analytics partner to Brand teams, translating data into strategic recommendations that drive portfolio value and profitability.

You will own the full brand P&L, lead annual planning and forecasting, and collaborate with cross-functional partners to set pricing, A&P, and investment priorities, all while navigating multiple data sources ( Nielsen, NABCA, IWSR, SipSource, Numerator ).

Qualifications

• Bachelor's degree in Finance, Business, Marketing, Economics, Analytics, or related field.
• Minimum five years of progressive CPG, commercial finance, brand analytics, or strategy experience.
• Ability to influence cross-functional and senior leadership decisions through structured analysis.
• Strong business and financial acumen across the full brand P&L including ROI and scenario modeling.
• Confidence working with syndicated, commercial, financial, and operational data from multiple sources.
• Executive-ready written and verbal communication.
• Influence and stakeholder-management capability in a matrix environment.

Responsibilities

• Serve as strategic thought partner to Brand Directors/Managers and leadership; frame questions and recommend actions.
• Lead analytical and financial agenda for Brand health reviews, OPP, planning and executive reviews.
• Integrate financial, commercial, consumer, customer, supply, and competitive signals into actionable views.
• Own an integrated understanding of the full brand P&L including revenue, pricing, discounting, cost of sales, and A&P.
• Use syndicated and internal data to understand brand performance and the flow of the business.
• Navigate ambiguous questions, develop a sound point of view, and build trusted recommendations.
• Lead annual planning, forecasting, and long-range planning with scenario modeling.
• Build business cases for portfolio, programming, pricing, and investment decisions.
• Guide pricing, promotion, pack, channel, and resource allocation decisions.
• Evaluate brand investment effectiveness and KPI-focused opportunities.
• Lead cross-functional analyses and influence execution for senior leadership reviews.

Skills

Cross-functional influence

Executive communication

P&L analysis

Financial analysis

Data synthesis

Stakeholder management

Education

Bachelor's degree in Finance, Business, Marketing, Economics, Analytics, or related field

Tools

Nielsen data

NABCA data

IWSR data

SipSource data

Numerator data

Job description

This role is an office position based in Louisville, KY.

What the Role Is

The Brand Finance & Analytics Manager serves as a senior strategic finance and analytics partner to assigned Brand Team(s). This role integrates commercial, consumer, financial, and operational information into clear recommendations that improve decision-making across portfolio strategy, pricing, investment, innovation, and performance improvement. The Manager owns the analytical narrative behind brand performance, proactively surfaces risks and growth opportunities, and develops actionable recommendations that improve brand value, profitability, and sustainable growth.

How You Will Spend Your Time?

• Serve as a strategic thought partner to Brand Directors/Managers, Commercial Finance, and cross-functional leadership; frame business questions, clarify tradeoffs, and recommend actions rather than simply providing data.
• Lead the analytical and financial agenda for recurring brand-management touchpoints, including Quarterly Brand Health reviews, the Annual Operating Plan, high-level strategic brand planning, tactical monthly operating reviews, Leadership Executive quarterly business reviews, and ad hoc partnership with Brand Management.
• Integrate financial, commercial, consumer, customer, supply, and competitive signals into an actionable view of brand and portfolio performance.
• Own an integrated understanding of the full brand P&L, including revenue, pricing, discounting, cost of sales, and A&P. Partner with Brand to establish pricing standards and manage A&P; with Commercial Finance to diagnose discounting and activity drivers; and with Operations Finance to plan and understand cost-of-sales drivers.
• Use syndicated data, including Nielsen and NABCA, together with internal depletion, shipment, and inventory data to understand brand performance and the flow of the business through the three-tier landscape.
• Navigate ambiguous business questions where data may be incomplete, inconsistent, or distributed across multiple sources; evaluate alternatives, develop a sound point of view, and build trusted recommendations over time.
• Lead annual planning, forecasting, and long-range planning, translating performance trends and strategic choices into credible financial outlooks and decision-ready scenarios.
• Build and challenge business cases for innovation, portfolio, programming, pricing, and investment decisions; articulate assumptions, risks, alternatives, and value implications.
• Guide pricing, promotion, pack, channel, and resource-allocation choices through analysis of market dynamics, consumer behavior, competitive moves, and expected return.
• Evaluate brand investment effectiveness, recommend improvements, and maintain a disciplined view of A&P and other brand investments.
• Lead cross-functional analyses and influence execution; communicate insights and recommendations clearly in business reviews and senior-leadership presentations.

Who You Are…

Required Skills and Experience:

• Bachelor's degree in Finance, Business, Marketing, Economics, Analytics, or a related field.
• Minimum five (5) years of progressive CPG, commercial finance, brand analytics, or strategy experience.
• Demonstrated ability to influence cross-functional and senior-leadership decisions through structured analysis, sound business judgment, and clear communication.
• Strong business and financial acumen across the full brand P&L, including revenue, pricing, discounting, cost of sales, A&P, ROI, and scenario modeling.
• Confidence working with syndicated, commercial, financial, and operational data, including Nielsen, NABCA, IWSR, SipSource, Numerator, depletion, shipment, and inventory data.
• Ability to synthesize incomplete or disparate data sets into a concise, relevant point of view and recommendation.
• Executive-ready written and verbal communication; able to make complex analysis understandable and actionable.
• Influence and stakeholder-management capability in a matrix environment; comfortable building trust with partners over time.

Valued but not Required Skills and Experience:

• Brand P&L ownership or direct brand-management partnership.
• Experience with Nielsen, IRI/Circana, or comparable market and consumer data.
• Experience with Power BI or similar analytical visualization tools.

Physical Requirements

• Stand, walk, use hands and fingers to handle, or feel objects, and use of computer; reach with hands and arms.
• Occasionally lift up to 25 pounds

Benefits

• Paid Vacation
• 11 Paid Holidays
• Health, Dental & Vision eligibility from day one
• FSA/HSA
• 401K match
• EAP
• Maternity/Paternity Leave

Heaven Hill and its affiliates are committed to fostering a diverse workforce as an Equal Employment Opportunity company. We invite applications from candidates of all backgrounds, without regard to race, religion, color, sex, sexual orientation, natural origin, gender identity or expression, age, disability, veteran status, or any other legally protected characteristic.