Brand Facilitator

Lawn Squad; Atlanta (GA); On-site; USD 65,000 - 90,000; Full time

Job summary

Authority Brands, based in Atlanta, GA, is seeking a Brand Facilitator to deliver engaging, brand-specific training for new franchise owners and other learners across the portfolio. The role combines classroom, virtual, hands-on, and field-based learning to ensure training is practical, accurate, and aligned with brand operating standards, with about 30% travel.

The successful candidate will work with internal training teams and brand subject-matter experts to maintain curriculum, assess learner

Qualifications

• Experience in home services or field operations preferred.
• Three+ years in franchise operations or related service business.
• Experience facilitating adult learning in classroom or virtual settings.
• Certifications in facilitation or train-the-trainer preferred.
• Ability to translate technical concepts into practical application.

Responsibilities

• Deliver new-owner and ongoing training using approved guides and standards.
• Facilitate classroom, virtual, hands-on, and field-based learning per brand.
• Lead practical demonstrations and create inclusive learning environment.
• Assess learner knowledge and document results; coordinate follow-up.
• Support new services, systems, processes through training.
• Use learner feedback to evaluate effectiveness and recommend improvements.
• Partner with instructional designers and vendors to maintain content.
• Earn and maintain required internal certifications and licenses.
• Provide cross-brand facilitation coverage and professional representation.

Skills

Adult learning facilitation

Training delivery

Brand standards adherence

Presentation skills

Cross-brand coordination

Learning data interpretation

Education

Bachelor’s degree or equivalent experience

Tools

Learning Management Systems

Virtual Training Platforms

Job description

The Brand Facilitator reports to the Director of Training and delivers engaging, brand-specific training for new franchise owners and other learners across the Authority Brands portfolio. Each facilitator supports designated brands and combines classroom, virtual, hands-on, and field-based learning to ensure training is practical, accurate, and aligned with brand operating standards. The position is based in Atlanta, Georgia, and requires approximately 30% travel, including franchise site visits.

Authority Brands prepares new franchise owners across its portfolio of home services brands to open, operate, and grow their businesses through online pre-work and live, hands-on training. The program includes shared core content followed by brand-specific instruction. External partners may support initial curriculum design; after handoff, the internal training team delivers the learning experience and owns the curriculum.

Key Responsibilities

• Deliver new-owner and ongoing training using approved facilitator guides, learning objectives, and brand operating standards.
• Facilitate classroom, virtual, hands-on, and field-based learning, adapting delivery to each brand’s operating model, equipment, safety requirements, and learner needs.
• Lead practical demonstrations and create an inclusive learning environment that connects training to day-to-day franchise operations.
• Assess learner knowledge, skills, progress, and readiness; document results and coordinate coaching or follow-up support when needed.
• Support new services, technology, systems, processes, and operating procedures through training that drives adoption and consistent execution.
• Use learner feedback and training data to evaluate effectiveness and recommend curriculum improvements.
• Partner with instructional designers, brand subject-matter experts, vendors, manufacturers, and other training partners to maintain and deliver relevant content.
• Earn and maintain required internal certifications and applicable external licenses or trainer qualification depending on the brand
• Provide qualified cross-brand facilitation coverage and represent Authority Brands professionally with franchise owners and partners.

Qualifications

The ideal candidate combines home services or field operations experience with strong adult-learning facilitation, practical technical credibility, and the ability to deliver accurate training across multiple brands and service categories.

• Bachelor’s degree or an equivalent combination of education and relevant experience.
• At least three years of experience in home services, field operations, franchise operations, or a related service business; franchise or multi-brand experience preferred.
• Experience facilitating adult learning in classroom, virtual, or hands-on environments; relevant facilitation or train-the-trainer certification preferred.
• Strong presentation, communication, organization, and learner-engagement skills, with the ability to translate technical and operational concepts into practical application.
• Ability to build credibility with franchise owners and field leaders and influence adoption of brand standards and new initiatives without direct authority.
• Ability to work independently, manage competing priorities, and deliver accurate training across multiple brands and a geographically dispersed franchise network.
• Proficiency with learning management systems, virtual training platforms, and reporting tools.
• Applicable industry, safety, technical, regulatory, or equipment certifications preferred.