Brand & Experiences Lead: Events, Social & Content

Shepherd; New York (NY); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Premium Healthcare

Fertility benefits and family building

Unlimited PTO

Daily lunches, dinners, and snacks

SF, NYC, Dallas-Fort Worth, Chicago, &

LA Offices

Professional Development

401(k) Plan

Dog-friendly office

Job summary

Shepherd in New York is seeking a Brand & Experiences lead who owns events, brand, content, and social programs. You design broker dinners, conferences, and activations that feel like memorable experiences and align with our brand system.

You will lead multi-city programs, manage budgets and vendors, and guide content production with AI tools. You thrive in high-growth B2B environments and love turning complex events into cohesive experiences that elevate Shepherd's market presence.

Qualifications

• 5+ years in brand, events, field marketing, or experiential marketing.
• Proven ownership of large-scale events and experiences.
• Strong creative sense and brand taste.
• Experience shaping executive voices across social and earned media.
• AI-native: use AI tools to accelerate prep and content production.

Responsibilities

• Lead event strategy and execution: Own conference and field marketing strategy across industry events and brokered programs.
• Run proprietary Shepherd experiences: Develop events and activations that reflect our brand.
• Own social and executive brand: Manage leadership social narratives and content output.
• Manage content and creative partners: Lead contractors for social, video, blogs, and nurture content.
• Steward the brand system: Apply Shepherd’s visual/verbal identity across web, decks, and events.
• Coordinate press and comms: Manage PR relationships and earned coverage.
• Own budgets and vendors: Manage six-figure budgets and vendor negotiations.

Skills

Brand & experiences

Event strategy

B2B marketing

Cross-functional leadership

Budget management

Tools

Figma

Job description

Shepherd in New York is seeking a Brand & Experiences lead who owns events, brand, content, and social programs. You design broker dinners, conferences, and activations that feel like memorable experiences and align with our brand system.

You will lead multi-city programs, manage budgets and vendors, and guide content production with AI tools. You thrive in high-growth B2B environments and love turning complex events into cohesive experiences that elevate Shepherd's market presence.