Brand & Experiences Architect

Shepherdinsurance; New York, Northern (NY, KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Premium Healthcare

Fertility benefits and family building

Unlimited PTO

Daily meals and snacks

SF, NYC, Dallas‑Fort Worth, Chicago, &

LA Offices

Professional Development

Competitive 401(k)

Dog-friendly office

Job summary

Shepherd is seeking a Brand & Experiences leader to own events, brand, content, and social initiatives. You will design memorable broker dinners, activations, and multi-city programs that align with our frontier AI brand in commercial insurance, construction, and energy sectors.

You’ll direct the contractor stack, collaborate with the Marketing Engineer on web experiences, and drive a cohesive narrative across channels. This role reports to Head of Marketing.

Qualifications

• 5+ years across brand, events, field marketing or experiential marketing in high-growth B2B, consumer, fintech, hospitality, or agency environments.
• Ownership of large-scale events and experiences from strategy to execution.
• Experience shaping and amplifying executive voices across social and earned channels.

Responsibilities

• Lead event strategy and execution across conferences, industry events, broker events, and Shepherd-hosted programs.
• Run proprietary Shepherd experiences reflecting our brand and standing out from traditional programs.
• Own social and executive brand; manage leadership narratives, calendars, and content support.
• Manage content and creative partners; oversee production and ensure momentum between shoots.
• Steward the brand system across web, decks, collateral, events, swag, and careers pages.
• Coordinate press and comms; manage relationships with PR partners and spokespeople.
• Own budgets and vendors; manage six-figure budgets for events and production.

Skills

Brand marketing

Event management

Experiential marketing

Social media

Tools

Figma

Creative tools

Job description

Shepherd is seeking a Brand & Experiences leader to own events, brand, content, and social initiatives. You will design memorable broker dinners, activations, and multi-city programs that align with our frontier AI brand in commercial insurance, construction, and energy sectors.

You’ll direct the contractor stack, collaborate with the Marketing Engineer on web experiences, and drive a cohesive narrative across channels. This role reports to Head of Marketing.