Brand Experiences Lead: Activations & Events

Printfresh LLC; Pennsylvania; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health and dental insurance

PTO and paid holidays

401(k) with company match

Employee discount on all Printfresh产品

Job summary

Printfresh LLC is seeking a Senior Manager of Brand Experiences & Events to lead our calendar of experiential activations, influencer trips, press previews, collaborations, retail programming, pop-ups, and campus activations.

You will own the end-to-end execution, budgets, and post-event optimization while collaborating with the Head of Growth, Director of Organic Marketing, and Founder & Creative Director.

Qualifications

• 6-10+ years in experiential marketing, event production, brand marketing, influencer marketing, PR, or hospitality.
• Extremely high-agency individual.
• Currently actively leveraging AI to multiply own capabilities.
• Has independently led complex events from start to finish.
• Strong vendor sourcing, negotiation, and budget management; comfortable managing agencies and outside producers.
• Creative thinking and problem-solving.
• Calm and decisive in the face of last-minute changes and additions.
• Strong communication skills, at ease with founders, editors, influencers, and VIPs.
• Comfortable building the system while running the program; year one is equal parts invention and infrastructure.
• Fashion, lifestyle, beauty, home, or hospitality background strongly preferred.
• Must be comfortable traveling for 20-30% of the time. About 45-65 workdays annually spent traveling or working away from Philadelphia. Typically 1-2 trips per month, mixing short NYC visits with longer pop-ups, launches, and influencer experiences. Occasional international trips, when the approved calendar calls for them.

Responsibilities

• Build and plan an annual experiential calendar, inclusive of concepts, objectives, audience, budget, and measures of success for each.
• Develop and manage the annual event budget, maintaining a view of actual versus projected costs and coordinating with the Head of Growth before commitments are made.
• Own end to end production and logistics of all events including briefs, recaps, run of show, vendor sourcing, contracts, travel, install, and on-site leadership.
• Schedule meetings and assign ownership to hold all internal and external participants to timelines.
• Provides PR leadership; build relationships with editors, influencers, and collaboration partners.
• Construct a repeatable retail events and activations program for our Philadelphia store, working alongside Operations, Merchandising, and Finance teams.
• Share post-event recaps and feedback, identifying ways to optimize in the future while setting success measures and objectives to build a playbook for future events.

Skills

Experiential marketing

Event production

Brand marketing

Influencer marketing

PR

Tools

AI in marketing

Job description

Printfresh LLC is seeking a Senior Manager of Brand Experiences & Events to lead our calendar of experiential activations, influencer trips, press previews, collaborations, retail programming, pop-ups, and campus activations.

You will own the end-to-end execution, budgets, and post-event optimization while collaborating with the Head of Growth, Director of Organic Marketing, and Founder & Creative Director.