Brand Experience Manager

Socket.dev; Accokeek (MD); On-site; USD 90,000 - 130,000; Full time

Job summary

Benelli USA is seeking a Brand Experience Manager to lead the planning, coordination, and execution of major trade shows, consumer events, dealer activations, and branded environments across the Benelli, Franchi, and Stoeger brands. You will align events with brand strategy, manage budgets, vendors, timelines, and cross-functional teams to drive visibility and growth.

You’ll build an annual calendar, develop strategic event plans, and oversee on-site execution, materials, and assets,

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Event Management, or a related field.
• 5+ years of experience in event marketing, trade show management, experiential marketing, retail marketing, or a related marketing role.
• Experience managing complex projects with timelines, vendors, budgets, and cross-functional stakeholders

Responsibilities

• Lead planning, coordination, and execution of trade shows, consumer events, and brand activations.
• Build and manage an annual event calendar for planning visibility and alignment.
• Coordinate retail and dealer-facing brand experience initiatives and on-site execution.
• Manage vendor relationships, timelines, budgets, and quality across events.
• Improve asset organization and long-term planning of physical marketing materials

Skills

Project management

Ownership mindset

Communication

Vendor coordination

Cross-functional collaboration

Detail oriented

Education

Bachelor’s degree in Marketing, Communications, Business, Event Management, or a related field

Job description

General Purpose:

The Brand Experience Manager leads the planning, coordination, and execution of Benelli USA’s trade shows, consumer events, dealer activations, and branded environments. This role creates a proactive and strategically aligned event system that ensures Benelli, Franchi, Stoeger, and associated brands are represented consistently and professionally. Through strong planning, vendor management, budget oversight, and cross-functional communication, every event is designed to strengthen brand visibility, product storytelling, consumer acquisition, dealer engagement, and business growth.

The role also oversees the physical brand experience across dealer and retail touchpoints, including POP materials, signage, fixtures, displays, sales-support materials, and long-term asset planning. Working closely with Sales, Product, Digital, and Creative teams, the Brand Experience Manager translates commercial priorities and brand strategy into timely, effective execution. This individual will also develop and manage a reliable network of brand advocates, ambassadors, product users, and field-support partners who can supplement internal teams at trade shows, retail events, dealer activations, and other consumer-facing experiences.

You’ll get to:

• Lead the planning, coordination, and execution of Benelli USA’s major trade shows, consumer events, dealer events, and branded activations


• Build and manage an annual event and brand experience calendar that provides planning visibility, internal alignment, and execution timing


• Develop strategic event plans that connect brand objectives, product priorities, dealer engagement, consumer acquisition, and measurable business outcomes


• Serve as the primary Marketing owner for trade show logistics, show services, booth planning, event materials, deadlines, vendor coordination, and on-site execution


• Coordinate retail and dealer-facing brand experience initiatives, including POP materials, signage systems, fixtures, displays, and branded sales-support materials


• Partner with Sales to understand dealer needs, commercial priorities, account opportunities, and field feedback, then translate those needs into organized Marketing execution


• Work cross-functionally with Product, Creative, Digital, Sales, and external partners to ensure physical marketing initiatives support launch plans, campaign direction, and brand standards


• Manage vendor relationships, production timelines, estimates, deliverables, and quality control across events, displays, signage, fixtures, and branded environments


• Improve the organization, tracking, storage, reuse, and long-term planning of physical marketing assets across Benelli USA brands


• Support budget planning, forecasting, invoice tracking, reconciliation, and cost control for trade shows, events, retail displays, and physical marketing projects


• Create repeatable planning processes, timelines, templates, and checklists that reduce last-minute requests and improve accountability across physical marketing initiatives


• Ensure Benelli USA brands are presented consistently, professionally, and in accordance with style guidelines across shows, dealer environments, retail settings, and consumer-facing touchpoints


• Bring a modernization mindset to event and retail execution by improving planning cadence, communication, asset management, vendor efficiency, and post-event follow-through


• Help identify, organize, and activate a community of brand advocates, ambassadors, product users, and field-support partners who can strengthen consumer interaction and provide supplemental support for retail events, trade shows, dealer activations, and branded experiences

Performance Measurements:

• Successful execution of trade shows, consumer events, dealer events, and branded activations that support brand visibility, product storytelling, consumer engagement, and dealer engagement


• Development and management of an annual brand experience calendar that aligns events, product launches, dealer needs, retail initiatives, and cross-functional priorities


• Effective support of dealer and retail marketing initiatives through coordinated POP materials, signage systems, fixtures, displays, and branded sales-support assets


• Growth in consumer engagement and qualified consumer data acquisition through event activations, sweepstakes, QR-driven experiences, product interactions, and other direct marketing capture opportunities


• Responsible management of vendors, budgets, production timelines, physical assets, and project details to ensure consistent brand presentation and scalable execution across Benelli, Franchi, and Stoeger

Supervisory Responsibilities:

• External Vendors & Agencies

Who you are:

You’re a builder, an organizer, and a driver of momentum. You see a trade show, dealer event, retail display, or branded environment as more than a checklist. You see it as an opportunity to make the brand feel bigger, sharper, more premium, and more memorable. You are energized by turning loose ideas into organized plans, moving projects forward, solving problems, and creating experiences that connect with consumers, support dealers, and strengthen the business. You bring an entrepreneurial mindset, a high sense of ownership, and the confidence to work across teams, vendors, timelines, and budgets without waiting to be pushed. You are proactive, resourceful, detail-minded, and motivated by the chance to build something better than what exists today.

You also have:

• Strong project management skills with the ability to organize timelines, vendors, budgets, deliverables, and details across multiple initiatives at once


• A proactive, high-ownership mindset with the ability to anticipate needs, identify gaps, solve problems, and move work forward without constant direction


• Strong communication and relationship-building skills with the confidence to work across Marketing, Sales, Product, Digital, dealers, vendors, ambassadors, brand advocates, and event-support partners


• The ability to balance creative thinking with operational discipline, turning ideas into organized plans, clear timelines, and completed work


• Strong attention to detail and pride in how brands are presented across events, retail environments, signage, displays, fixtures, and consumer-facing materials

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, Event Management, or a related field


• 5+ years of experience in event marketing, trade show management, experiential marketing, retail marketing, brand activation, or a related marketing role


• Proven ability to manage complex projects involving timelines, vendors, budgets, production details, and cross-functional stakeholders


• Experience supporting physical brand environments, such as trade show booths, retail displays, POP materials, signage, fixtures, dealer events, or consumer activations


• Certified Trade Show Marketer (CTSM) certification is preferred


• Familiarity with firearms, hunting, shooting sports, outdoor products, or dealer-driven industries is preferred

Other General Job Requirements:

• Regular and satisfactory attendance is required


• Ability to travel and work flexible hours, including occasional weekends, is required

Physical Demands and Work Environment:

Benelli USA is committed to working with employees to reasonably accommodate the physical aspects of the position. The following physical considerations are typical for this role:

• Frequently required to stand and walk


• Frequently required to sit


• Occasionally required to climb, balance, bend, stoop, kneel, or crawl


• Continually required to talk or hear


• Noise level in the work environment is usually moderateOccasionally required to lift more than 50 pounds


• Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus