Brand Experience Lead - Events & Activations

The Toro Company; Minnesota; Hybrid; USD 90,000 - 100,000; Full time

Job summary

The Toro Company in Bloomington, Minnesota, is seeking a Brand Experience Manager to lead events, activations, product launches, and other customer-facing experiences that strengthen the Toro brand and retailer partnerships.

You will oversee 25+ events annually, collaborate across marketing, sales, retail, product management, agencies, and vendors, and drive measurable business impact through experiential programs.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Event Management, or related field.
• 5+ years of experience in events, experiential marketing, activations, or customer engagement.
• Strong project management and collaboration across multiple teams.

Responsibilities

• Lead planning and execution of brand experiences, events, and product launches.
• Partner with marketing, product management, and sales to support new introductions.
• Manage budgets, venues, vendors, and on-site operations.
• Collaborate with talent, influencers, and brand ambassadors when appropriate.
• Measure event ROI with KPIs and provide post-event insights.
• Coordinate cross-functional stakeholders and external partners.

Skills

Event planning

Project management

Budget management

Vendor management

Communication skills

Education

Bachelor's degree in Marketing, Communications, Business, Event Management, or related field

Job description

The Toro Company in Bloomington, Minnesota, is seeking a Brand Experience Manager to lead events, activations, product launches, and other customer-facing experiences that strengthen the Toro brand and retailer partnerships.

You will oversee 25+ events annually, collaborate across marketing, sales, retail, product management, agencies, and vendors, and drive measurable business impact through experiential programs.