Brand Experience Lead – Events & Activations

The Toro Company; Bloomington (IN); On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Dress for your day

Wellness resources

Volunteer hours

Competitive pay range

Job summary

The Toro Company is seeking a Brand Experience Manager to lead integrated experiences, events, and product launches that strengthen brand awareness and drive customer engagement. You will manage a portfolio of trade shows, dealer experiences, and experiential activations, collaborating across marketing, sales, and product teams.

The role requires 5+ years in events/experiential marketing, strong project management, and the ability to travel 15-30%.

Qualifications

• 5+ years of experience managing events, experiential marketing programs, activations, or customer engagement initiatives.
• Experience managing event budgets, timelines, vendors, and agencies.
• Ability to travel as required to support events.
• Bachelor’s degree in Marketing, Communications, Business, Event Management, or a related field.

Responsibilities

• Champion Toro’s brand identity across all customer, dealer, retail, and industry-facing experiences.
• Lead planning and execution of 25+ annual events, trade shows, and product launches.
• Develop experiential programs that extend beyond traditional trade shows and engage customers.
• Manage event budgets, timelines, deliverables, and vendor contracts.
• Coordinate attendee management, registrations, travel logistics, hospitality, and communications.
• Lead onsite event execution, setup, teardown, and post-event assessment.

Skills

Project management

Event planning

Communication skills

Travel readiness

Education

Bachelor’s degree in Marketing/Communications/Business/Event Management

Tools

Event technology

Registration platforms

Marketing analytics tools

Job description

The Toro Company is seeking a Brand Experience Manager to lead integrated experiences, events, and product launches that strengthen brand awareness and drive customer engagement. You will manage a portfolio of trade shows, dealer experiences, and experiential activations, collaborating across marketing, sales, and product teams.

The role requires 5+ years in events/experiential marketing, strong project management, and the ability to travel 15-30%.