Creative & Digital Marketing Specialist - The Toro Company

The Toro Company; Bloomington (IN); Hybrid; USD 68,000 - 85,000; Full time

Benefits offered by this job

Dress for your day

Central location near St. Paul & Minne

Onsite café & Caribou Coffee

Wellness resources

Volunteer hours

Summer hours

Hybrid work schedule

Competitive total rewards

Job summary

The Toro Company seeks a Creative & Digital Marketing Specialist to develop and execute marketing assets across print and digital channels for Sitework Systems. You will manage website content, emails, advertising, and event materials, blending graphic design with content publishing.

Ideal candidate has a bachelor’s in graphic design or related field, 2–4+ years of experience, expertise in Adobe Creative Suite, CMS, and marketing automation. Hybrid Bloomington, MN role with competitive pay.

Qualifications

• Bachelor’s degree in Graphic Design, Visual Communications, Marketing, or related field required.
• 2–4+ years of related professional experience required.
• Advanced proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop).
• Experience designing both print and digital marketing materials.
• Experience with website content management systems and email marketing.
• Strong communication, organization, and project management skills.
• Collaborative team player capable of cross-department work.

Responsibilities

• Apply design principles across print and digital channels for literature, ads, website content, email communications, and sales materials.
• Develop creative solutions aligned with brand standards and product messaging.
• Maintain website content, landing pages, and digital experiences using CMS; support SEO/SEM.
• Develop, test, and deploy email communications and marketing automation assets.
• Support product launches, campaigns, events, and dealer marketing with creative assets.
• Maintain accuracy and organize digital asset libraries and templates.
• Stay current on design and digital marketing trends and share insights with the team.
• Perform other duties as assigned.

Skills

Graphic design

Marketing

Project management

Collaboration

Communication

Education

Bachelor’s degree in Graphic Design, Visual Communications, Marketing, or related field

Tools

Adobe Creative Suite

Content Management Systems

Marketing automation systems

Optimizely

HubSpot

InRiver

Job description

Applicants must be legally authorized to work in the United States. We are unable to sponsor or take over sponsorship of a school/employment or any other visa, regardless ofexpirationdate, now or in the future.

Who Are We? __

The Toro Company is a homegrown, Minnesota-based company that has been in business since 1914. We pride ourselves on providing world-class equipment to helpmaintainthe environment that we love, while putting an emphasis on giving back to the communities that surround us.From residential lawns and gardens,to venues such as St Andrews Links and Target Field, we are a company with a global footprint and a passion for helping people beautify whatever landscape they may be in. With 100 years of operation under our belt and ahealthy tenure,come find out what makes The Toro Company the best place in the Twin Cities to build a career.

The Creative & Digital Marketing Specialist is responsible for developing and executing creative marketing solutions that support business objectives across traditional and digital channels. This role serves as an in-house creative resource for the Sitework Systems business, producing a wide range of marketing assets including product literature, digital advertising, website content, email communications, sales support materials, and event materials.

This position combines graphic design expertise with hands‑on management of digital content platforms, including website and email marketing systems. The ideal candidate is equally comfortable creating compelling visual content and publishing that content across digital channels.

What Will You Do?

In order togrow and build a successful career with The Toro Company, you willbe responsible for:

• Apply graphic design principles to create solutions across print and digital channels, including literature, digital advertising, website content, email communications, and sales support materials.

• Develop creative solutions that align with brand standards, product messaging, and business objectives.

• Build and maintain website content, landing pages, and digital experiences using content management systems while supporting SEO/SEM initiatives.

• Develop, test, and deploy email communications and marketing automation assets.

• Support product launches, campaigns, events, and dealer marketing initiatives through development of creative and digital content.

• Maintain accuracy and attention to detail throughout the creative and production process.

• Maintain organized digital asset libraries, templates, and marketing content resources.

• Stay current on design, digital marketing, and web content trends and share relevant insights with the marketing team.

• Perform other duties as assigned.

What Do You Need?

To be considered for this role, an individual should meet the following minimal requirements:

Required

• Bachelor’s degree in Graphic Design, Visual Communications, Marketing, or related field.

• 2-4+ years of related professional experience.

• Advanced proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop).

• Experience designing both print and digital marketing materials.

• Experience working within website content management systems.

• Experience building and deploying email communications through marketing automation systems.

• Strong communication, organization, and project management skills.

• Collaborative team player with the ability to work effectively across levels and departments.

Preferred

• Experience with Optimizely, HubSpot, InRiver, or similar content management and marketing technology platforms.

• Experience supporting B2B, dealer, rental, or construction equipment marketing environments.

• Familiarity with responsive web design, HTML, and email best practices.

• Experience supporting product launches, sales enablement, or tradeshow marketing.

What Can We Give You?

At The Toro Company, we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, an affordable and top tier medical/dental/vision plan, 401k, and many other great benefits -The Toro company offers employees at our_Bloomington, MN HQ_location a variety ofperks, including:

• Dress for your day- We knowyou’remore productive whenyou’recomfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment.

• Location– Convenientlylocatednear both St. Paul and Minneapolis, we are centrallylocatedfor most commuters!

• Food- Take advantage of our onsite café, which serves both breakfast and lunch. With a Caribou Coffee attached, you can grab a snack and a coffee at any time during your day.

• Wellness- The Toro Company’s HQ offers complimentary use of our onsite fitness facility to employees. In addition to physicalwellbeing, TTC offers a variety of mental health and financial health resources to all employees.

• Volunteerism- The Toro Company is proud to provideemployees20 hours of paid time to volunteer in the community.

• Summer Hours– Enjoy a flexible schedule during the summer! By working a little more during the first few days of the week, TTC employees at our Bloomington HQare able tostarttheir weekends early and leave by noon on Friday.

• Flexible Work Arrangements– This team is currently implementing a hybrid work schedule.The opportunity to collaborate in a hybrid way, with some time spent in office and some from home, has promoted team building and flexibility.#LI-Hybrid

• Competitive Salary– The pay rangetakes into accountskills, experience, education, and location.It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the annual pay range is between$68,000-$85,000. Cash compensation is one piece of our competitive total rewards package.You may be eligible toparticipatein an incentive program, which rewards employees based on individual and organizational performance. Eligibility and award amounts aredeterminedby company policy and performance metrics.If you need to, you can access your pay early with thedailypayapp.

At The Toro Company, we are committed to fostering a secure and trustworthy recruitment experience for our applicants. Recruitment fraud is a growing concern for job seekers, so please be aware that throughout our recruitment process,you’llneverbe requiredto pay any fees ordisclosepersonal financial details when applying to TTC opportunities. All legitimate job opportunities must beapplied fordirectly through our official careers page at jobs.thetorocompany.com or via Workday, our applicant tracking system.

The Toro Company is an Equal Opportunity Employer. We consider all qualified applicants based on merit and do not discriminateon the basis ofrace, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service, or other non-merit factors. We are committed to creating a welcoming environment for all employees.