Brand Experience Lead: Events & Activations

The Toro Company; BLOOMINGTON (MN); On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Dress for your day

Wellness resources

Volunteerism – paid time to volunteer

Competitive total rewards package

Job summary

The Toro Company is seeking a Brand Experience Manager in Bloomington, MN to lead 25+ annual events, trade shows, and customer experiences. You will drive brand engagement and retail support through strategic activations and product launches, collaborating across marketing, sales, and channel partners.

The ideal candidate has 5+ years in experiential marketing, strong project management, and a passion for creating memorable customer experiences that elevate Toro's market leadership.

Qualifications

• Minimum 5+ years of experience managing events or experiential marketing initiatives.
• Proven ability to plan, execute, and evaluate large-scale brand experiences.
• Strong project management, budgeting, and cross-functional collaboration.

Responsibilities

• Lead planning and execution of 25+ annual events, trade shows, and experiences.
• Develop experiential programs aligned with brand objectives and ROI.
• Collaborate with marketing, product, sales, and partners to implement launches.
• Oversee budgets, timelines, vendors, venues, and staffing for events.

Skills

Brand experience

Event planning

Project management

Vendor management

Communication

Education

Bachelor's degree in Marketing, Communications, Business, Event Management, or related field

Tools

Event tech platforms

Registration platforms

Marketing analytics tools

Job description

The Toro Company is seeking a Brand Experience Manager in Bloomington, MN to lead 25+ annual events, trade shows, and customer experiences. You will drive brand engagement and retail support through strategic activations and product launches, collaborating across marketing, sales, and channel partners.

The ideal candidate has 5+ years in experiential marketing, strong project management, and a passion for creating memorable customer experiences that elevate Toro's market leadership.