Brand Experience Associate

Fanatics; New York (NY); On-site; USD 70,000 - 85,000; Full time

Job summary

Fanatics Betting and Gaming is seeking an Associate to support the Brand Experience team in planning and executing high-impact events in New York. This hands-on role focuses on activations, VIP experiences, gifting initiatives, and close collaboration with internal teams to elevate our brand presence and relationships with influencers, media, and clients.

Reporting to the VP of Brand Experience, you will help manage logistics, budgets, and on-site execution while maintaining Fanatics Betting &

Qualifications

• 1–3 years of experience in events, hospitality, marketing, client services or related area.
• Highly organized and detail-oriented with ability to manage multiple tasks and deadlines.
• Strong written and verbal communication skills.
• Proactive, dependable, and quick to learn on the job.
• Willingness to work evenings and weekends for events.

Responsibilities

• Support day-to-day planning and execution of events, activations, VIP experiences and gifting.
• Coordinate event logistics: timelines, guest lists, invitations, venue, transportation, catering, supplies.
• Develop event production schedules, contact lists, run-of-show documents, and vendor materials.
• Assist with vendor and agency coordination: scheduling, invoices, follow-ups.
• Collaborate with VIP, Marketing, Creative Studio and Loyalty teams to move projects forward.
• Support on-site setup, guest experience, troubleshooting and breakdown.
• Help manage gifting logistics: research, ordering, inventory, packaging, shipping.
• Track expenses and keep budget documents accurate.
• Assist with presentation materials and event recaps.
• Ensure all materials reflect the Fanatics Betting & Gaming brand.
• Take on additional projects as the team evolves.

Skills

Event planning

Hospitality

Marketing support

Client service

On-site execution

Education

Bachelor's degree or equivalent

Job description

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Fanatics Betting & Gaming is looking for an Associate to join our Brand Experience team. This is a hands-on opportunity for someone who is organized, resourceful, eager to learn, and excited to help support high-impact events designed to elevate our brand presence and deepen relationships with influencers, media, and clients.

Reporting to the VP of Brand Experience, the candidate will support the planning and execution of events, activations, VIP experiences, gifting initiatives, and more

Responsibilities

• Support the day-to-day planning and execution of events, activations, VIP experiences, and gifting initiatives
• Coordinate event logistics, including timelines, guest lists, invitations, venue details, transportation, catering, supplies, and on-site needs
• Support the development of all event and activation production schedules, contact lists, run-of-show documents, and other event materials
• Assist with vendor and agency coordination, including scheduling, deliverables, invoices, and follow-ups
• Partner with internal teams such as VIP, Marketing, Creative Studio and Loyalty to gather information and keep projects moving
• Support on-site event setup, guest experience, troubleshooting, and breakdown
• Help manage gifting logistics, including research, ordering, inventory, packaging, shipping, and delivery tracking
• Track expenses, process invoices, and keep budget documents accurate and up to date
• Assist with presentation materials, research, and event recaps
• Ensure all event details and materials reflect the Fanatics Betting & Gaming brand
• Take on additional projects and responsibilities as the team and role evolve

Qualifications

• 1 - 3 years of experience in events, hospitality, marketing, client service, production, or a related area
• Highly organized and extremely detail-oriented, with the ability to manage multiple tasks and deadlines
• Strong written and verbal communication skills
• Proactive, dependable, and comfortable asking questions and learning on the job
• Willingness to roll up your sleeves and support both behind-the-scenes planning and on-site execution
• Strong judgment and professionalism when working with guests, partners, and sensitive information
• Comfortable working in a fast-paced environment where priorities may shift
• Interest in events, hospitality, sports, entertainment, fashion, or luxury experiences is a plus

Additional Expectations

• Four days per week in the New York City office
• Occasional travel for off-site events
• Flexibility to work occasional evenings and weekends around key events

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location.

For information about our benefits, please visit https://benefitsatfanatics.com/

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more.

For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range

$70,000 - $85,000 USD