Senior Manager, Strategy & Partnerships

Fanatics; New York (NY); On-site; USD 170,000 - 190,000; Full time

Benefits offered by this job

Benefits

Job summary

Fanatics is seeking a Senior Manager, Strategy & Partnerships to decide what Fanatics ONE delivers to members, secure the supply behind it, and manage the partners who provide it. You will lead a small team and coordinate with Gifting Operations, Event Production, VIP Hosting, Legal, Finance, Data, and counterparts across Fanatics Commerce and Collectibles.

The role focuses on expanding capacity, building the programmatic plan, managing the supply base, and ensuring ROI.

Qualifications

• 6+ years across consulting, strategy, or category management.
• Has owned a plan and a number, not only executed someone else’s.
• Fluency using AI LLMs, including MCPs and agentic workflows.
• Comfortable in the data: pulls and trims lists, builds a cost model, and defends an allocation decision to senior leadership.
• Real commercial experience managing partners and holding them to what they agreed to.

Responsibilities

• Own the programmatic plan: what members at each tier receive, when they receive it, and what it costs
• Own the demand side: build and narrow recipient lists with the data team, and make the judgment calls on who gets what
• Own benefits matrix adherence and how budget is allocated across gifting and event production
• Build and develop the Infinite Rewards catalog
• Own 6-12 month supply plan: what we need to be able to offer, at what volume, and what it takes to get there
• Own internal Fanatics sourcing across product, memorabilia, and trading cards
• Own third-party sourcing and vendor management functions
• Own partner relationships after signature, and turn signed agreements into benefits members actually receive
• Manage delivery across the live partner programs, including cruise, resort, and hospitality
• Hold partners to their commitments, and bring renewals forward with a recommendation attached
• Optimize ROI for every benefit we deliver
• Drive maximum suite and ticket utilization towards highest-value members
• Direct finance and analytics support toward the questions that decide where we invest
• Give leadership one clear view of what we spend, on whom, and what it returns
• Lead and develop a small team, starting with internal sourcing
• Build the standing process for how a benefit gets proposed, priced, approved, and handed to a delivery team
• Be the single place direction reaches the delivery teams, so changes arrive as a plan with a cost and a date

Skills

Strategy management

Consulting background

Category management

AI/LLM fluency

Data analysis

Partner management

Cross-functional collaboration

Leadership

Job description

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About The Team

Fanatics is looking for a Senior Manager, Strategy & Partnerships to decide what Fanatics ONE delivers to members, secure the supply behind it, and manage the partners who provide it.

Fanatics ONE recognizes fans across the entire Fanatics ecosystem. Members earn gifts, event experiences, and event tickets, among other benefits. Two teams deliver that work: one runs gifting operations, one runs event production. This role sits alongside them and answers a different question. Are we delivering the right things, to the right members, from the right partners, at the optimal cost.

Expanding capacity is the leading task in front of this function. The limit on the program is not how many members we have, it is what we can source, fund, and deliver to them.

Three things sit here. The programmatic plan, meaning what a member at each tier receives and what it costs us to deliver. The supply base behind that plan, across internal Fanatics teams and outside partners. And the measurement that says whether any of it is working.

You will manage a junior resource and receive additional support from dedicated finance and analytics teammates. You will work closely with Gifting Operations, Event Production, VIP Hosting, Legal, Finance, Data, and counterparts across Fanatics Commerce and Collectibles.

This is a hands-on builder's seat. The function is new, and the person who succeeds here will be as comfortable in a spreadsheet as in a partner meeting.

Responsibilities

What we deliver, and to whom

• Own the programmatic plan: what members at each tier receive, when they receive it, and what it costs
• Own the demand side: build and narrow recipient lists with the data team, and make the judgment calls on who gets what
• Own benefits matrix adherence and how budget is allocated across gifting and event production
• Build and develop the Infinite Rewards catalog

Supply and capacity

• Own the 6-12 month supply plan: what we need to be able to offer, at what volume, and what it takes to get there
• Own internal Fanatics sourcing across product, memorabilia, and trading cards
• Own third-party sourcing and vendor management functions

  Partner management

  • Own partner relationships after signature, and turn signed agreements into benefits members actually receive
  • Manage delivery across the live partner programs, including cruise, resort, and hospitality
  • Hold partners to their commitments, and bring renewals forward with a recommendation attached

  Measurement and accountability

  • Optimize ROI for every benefit we deliver
  • Drive maximum suite and ticket utilization towards highest-value members
  • Direct finance and analytics support toward the questions that decide where we invest
  • Give leadership one clear view of what we spend, on whom, and what it returns

  Team and ways of working

  • Lead and develop a small team, starting with internal sourcing
  • Build the standing process for how a benefit gets proposed, priced, approved, and handed to a delivery team
  • Be the single place direction reaches the delivery teams, so changes arrive as a plan with a cost and a date

  Experience And Skills

  • 6+ years across consulting, strategy, or category management
  • Has owned a plan and a number, not only executed someone else’s
  • Fluency using AI LLMs, including MCPs and agentic workflows
  • Comfortable in the data: pulls and trims lists, builds a cost model, and defends an allocation decision to senior leadership
  • Real commercial experience managing partners and holding them to what they agreed to
  • Has grown what an organization is able to deliver, not just managed what it already had
  • Works well across company lines and gets things from teams that do not report to them
  • Clear writer who can turn a complicated tradeoff into a recommendation an executive can act on
  • Comfortable with ambiguity and with building the first version of something
  • Some people leadership or a track record of developing others informally
  • Loyalty, gaming, hospitality, travel, retail, or consumer products experience preferred
  • Passion for sports and fandom, and judgment about what feels premium rather than expensive

  Interview & Onboarding

  Depending on the role, your interview and onboarding experience may include in‑person components, such as onsite interviews or Launching into Better: LIVE—a multi‑day cultural immersion in New York City for full‑time, non‑seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

  Benefits

  For information about our benefits, please visit https://benefitsatfanatics.com/

  Compensation

  Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full‑time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

  Salary Range
  $170,000 - $190,000 USD