Brand Expansion Marketing Associate- Starbucks

Nestlé; Seattle (WA); On-site; USD 111,000 - 140,000; Full time

Job summary

A leading company is seeking a Brand Expansion Associate to drive brand growth and identify new opportunities. The role involves strategic planning, consumer insight development, and cross-functional leadership in a collaborative environment. The ideal candidate will have a degree in Marketing and 2+ years of relevant experience, with strong analytical and communication skills.

Benefits

401k with company match

Healthcare coverage

Performance-based incentives

Qualifications

• Typically has a University Degree (BA/BS) in Marketing or related business field.
• At least 2 years of work experience in product or brand management.
• Strong negotiation and relationship building skills.

Responsibilities

• Responsible for longer-term brand growth with focus on new brand/category whitespace.
• Develop deep understanding of brand’s consumer through data and research.
• Manage end-to-end brand projects and lead commercialization for new product opportunities.

Skills

Negotiation

Relationship Building

Research

Strategic Analysis

Problem Solving

Decision Making

Communication

Education

University Degree (BA/BS) in Marketing

MBA preferred

Tools

Microsoft Office Applications

Job description

Foods you love. Brands you trust. And a career that empowers you to grow.

At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.

This position is not eligible for Visa Sponsorship.

Nestlé’s Coffee & Beverage Division is on a mission to craft cups that uplift our consumers and better our communities. elevate how our consumers experience our products. We elevate everyday moments with each sip. With brands like Starbucks, Coffee-Mate, Nescafé, Nesquik, Natural Bliss, Seattle’s Best Coffee and Blue Bottle, our diverse product portfolio is brimming with rich and fulfilling opportunities for motivated individuals. Our offices provide an inspiring and high-energy work environment that fuels our fast-paced growth, and our field-based positions across the country ensure that we are fully immersed and positioned to pioneer the coffee and beverage market. Across our organization, we are creating a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm in order to delight our consumers and shoppers every single day. Together, we will brew remarkable things elevate everyday moments with each sip.

As a Brand Expansion Associate, you are responsible for longer-term brand growth (3+ years), with focus on new brand/category whitespace, business models and technology. Builds pipeline of innovation and opportunities to incorporate into Market Business Strategy as identifying new opportunities for the portfolio. Potentially can include Licensing, Partnerships and Mergers and Acquisition (M&A) activities.

KEY RESPONSIBILITIES:

Consumer & Customer Intimacy

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioraldrivers of the brand’s consumer through data and research to prioritize growth opportunities.
• Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brandbuilding (communications) and retail programs
• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioraldrivers of the brand’s consumer.
• Understand, validate and/or develop the consumer’s hidden universal truths to drive relevant innovation
• Strategically chart a course for the category, portfolio and brand using data-driven decision-making; uses the variousbusiness planning cycles to build compelling stories to rally internals teams and customers.
• Identify and address knowledge gaps in consumer, brand, product, business and marketplace to build a learning plan incollaboration with Shopper Marketing and Consumer Market Research.

Business Planning

• End-to-end cross functional leadership to drive optimized portfolio & value chain
• Explore and incorporate new approaches to brand innovation in the brand’s innovation strategy including new businessmodels, distribution strategies, potential M&A activity, licensing agreements and strategic partnerships.
• Generate concepts, validate with consumers and assess on key criteria to identify winning platforms to build long termportfolio pipeline.
• Responsible for ensuring the 3-year strategic plan is a full end-to-end business strategy and advances the organizationto meet operational and supply needs
• Facilitates periodic review of long-term plan against current market realities and business performance to identify gapsand opportunities for growth and value unlock

Brand and Product Experience

• Manage end-to-end brand projects and assignments in a way that demonstrates an understanding of key consumerinsights and an ability to activate them in relevant strategy and innovation activities.

Commercial Excellence

• Build business plans and lead commercialization for new product opportunities in collaboration with a diverse cross functional team
• Develop and manage new product and program handoffs for established business partners to ensure that a smoothtransition for new product launch plans is established and in place for launch

QUALIFICATIONS / CERTIFICATIONS:

• Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience
• MBA preferred
• Knowledge of budget control methods, policies and procedures
• Strong negotiation and relationship building skills
• Strong research and strategic analysis skills
• Ability to work independently, autonomously and adapt quickly to change to deliver results
• Must have strong problem-solving and decision-making skills.
• Excellent communication (both verbal and written) and interpersonal skills.
• Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.
• Proficient in Microsoft Office Applications

CRITICAL EXPERIENCES:

• At least 2 years of work experience in product or brand management
• Demonstrated ability and initiative to drive cross-functional teams to deliver on collective brand goals
• Experience developing strategic plans, such as communication campaigns or commercialization strategies

The approximate pay range for this position is $111,400 to $140,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at Nestle in the US Benefits | Nestlé Careers.

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [e-mail] or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.

Job Requisition:354824