Brand & Engagement Lead - Real Estate

The Dermot Company, LP; New York (NY); On-site; USD 115,000 - 135,000; Full time

Benefits offered by this job

Health insurance

PTO + holidays

Parental leave

401(k) with company match

Tuition reimbursement

Employee housing discount

Job summary

The Dermot Company, LP in New York, NY, seeks a Marketing & Engagement Manager to drive brand and engagement across its residential portfolio. You will create content, manage digital campaigns, maintain brand standards, and collaborate with property teams to deliver consistent, engaging experiences for residents and prospects.

Reporting to the VP, Leasing and Marketing, you’ll support website content, social media, campaigns, and events while coordinating with vendors and internal stakeholders

Qualifications

• Bachelor’s degree or higher required.
• 3–7 years of marketing experience; multifamily or real estate preferred.
• Hands-on experience driving social media campaigns.
• Strong eye for graphic design with related design experience.
• Experience managing external agencies and vendor accountability.

Responsibilities

• Support execution of Dermot’s brand strategy across internal and property marketing materials.
• Ensure consistency of voice, tone, and identity across campaigns.
• Oversee centralized property marketing and develop marketing templates for flyers, email, signage, and social content.
• Monitor and respond to online reviews; track KPIs like follower growth and engagement.
• Coordinate photo shoots and asset development for individual sites; assist vendor coordination as needed.
• Collaborate with Ignite team to drive engagement in events and ESG initiatives.

Skills

Bachelor’s degree

Marketing experience

Social media campaigns

Graphic design

Vendor management

Organization

Education

Bachelor’s degree or higher

Tools

Canva

Job description

The Dermot Company, LP in New York, NY, seeks a Marketing & Engagement Manager to drive brand and engagement across its residential portfolio. You will create content, manage digital campaigns, maintain brand standards, and collaborate with property teams to deliver consistent, engaging experiences for residents and prospects.

Reporting to the VP, Leasing and Marketing, you’ll support website content, social media, campaigns, and events while coordinating with vendors and internal stakeholders