Marketing Manager at Bushburg Properties Inc New York, NY

Bushburg Properties Inc

New York (NY)

On-site

USD 95,000 - 115,000

Full time

14 days+

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Benefits offered by this job

Annual bonus

Medical, dental, vision coverage

Paid time off

Commuter benefits

Professional development opportunities

Exclusive company events & propertyPre

Video content production support

Job summary

Bushburg Properties Inc. in New York, NY, is seeking a Marketing Manager to oversee multi-channel campaigns for leasing and brand growth.

You will lead brand strategy, email marketing, and social content while collaborating with designers, agencies, and internal teams to elevate the property portfolio citywide. The role demands creative thinking, strategic execution, and strong analytics, with responsibilities spanning CRM management, content creation, and performance reporting to senior

Qualifications

Bachelor’s degree in Marketing, Communications, or related field.
5–7 years of marketing experience in real estate, hospitality, or luxury lifestyle.
Experience in email campaign management, social content creation, and digital strategy.
Knowledge of SEO, content strategy, and analytics tools (Google Analytics, Meta Insights).
Excellent storytelling, copywriting, and creative direction skills.
Experience managing budgets, vendors, and multiple projects.
Strong understanding of NYC real estate trends and market positioning.

Responsibilities

Maintain and evolve brand identity across marketing materials and developments.
Collaborate with designers, photographers, and agencies to produce compelling marketing collateral and video content.
Develop brand positioning and go-to-market strategies for new properties.
Create, design, and deploy targeted email campaigns for leasing, events, resident communications, and corporate branding.
Manage CRM and segment audiences for personalized, high-performing content.
Analyze open rates, CTRs, and conversions to optimize campaigns.
Lead social strategy and execution for all corporate and property-level channels.
Maintain a cohesive brand voice across platforms and track engagement to refine strategy.
Coordinate with leasing and creative teams for consistent messaging and visuals across digital touchpoints.
Present campaign insights and recommendations to senior leadership.
Understand, organize, and maintain all marketing collateral in online filing systems.

Skills

Email campaign management

Social content creation

Digital strategy

Storytelling & copywriting

Budgets & vendor management

NYC real estate market knowledge

SEO & analytics tools

Education

Bachelor’s degree in Marketing, Communications, or related field

Job description

Marketing Manager job at Bushburg Properties Inc. New York, NY.

The Marketing Manager will oversee multi-channel marketing efforts — including digital advertising, brand identity, social media, and email marketing. This role requires a mix of creativity, strategic thinking, and executional excellence, helping shape the company’s brand voice and elevate the profile of its properties citywide.

Brand & Creative Strategy (30%)

Maintain and evolve the company’s brand identity across all marketing materials and developments
Collaborate with designers, photographers, and agencies to produce compelling marketing collateral and video content
Developing a brand after a new property launches with positioning and go-to-market strategies

Email Marketing (25%)

Create, design, and deploy targeted email campaigns for leasing, events, resident communications, and corporate branding
Manage CRM and subscriber lists; segment audiences to ensure personalized, high-performing content.
Analyze open rates, CTRs, and conversions to continuously optimize campaigns
Collaborate with leasing and creative teams to ensure consistent messaging and visuals across digital and email touchpoints

Social Media & Content Creation (20%)

Lead social strategy and execution for all corporate and property-level channels (Instagram, TikTok, LinkedIn, YouTube, etc.)
Maintain a cohesive brand voice and visual identity across platforms
Track engagement and audience insights to refine strategy and increase reach
Manage influencer and media collaborations to enhance online visibility

Collaboration & Leadership (12.5%)

Work closely with leasing, management, and development teams to align marketing with property performance goals.
Manage external agencies, freelancers, and creative vendors
Present campaign insights, data, and recommendations to senior leadership

Digital Marketing & Analytics (12.5%)

Develop a strong understanding of the company’s full residential portfolio, including building profiles, target resident demographics, and unique property positioning.
Conduct periodic site visits to evaluate on-site branding, signage, letterhead usage, marketing collateral, and overall brand presentation.
Partner with Property Management teams to ensure all materials and communications reflect company standards and maintain a unified brand identity across all locations.
Identify gaps or inconsistencies in brand execution and provide clear recommendations and follow-up to ensure corrective action.
Understand, organize, and maintain all marketing collateral within the company’s online filing systems to ensure accuracy, consistency, and easy access for internal teams.

Qualifications & Requirements

Bachelor’s degree in Marketing, Communications, or related field
5–7 years of marketing experience — ideally in real estate, hospitality, or luxury lifestyle industries
Proven experience in email campaign management , social content creation, and digital strategy
Working knowledge of SEO, content strategy, and analytics tools (Google Analytics, Meta Insights)
Excellent storytelling, copywriting, and creative direction skills
Experience managing budgets, vendors, and multiple concurrent projects
Deep understanding of NYC real estate trends and market positioning preferred

Compensation & Benefits