Brand Marketing & Creative Director — Lead & Elevate

Urban Land Institute; Northern (KY); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Vision coverage

Retirement plan

Job summary

Urban Land Institute in Washington, DC seeks a Director, Brand Marketing & Creative Services to lead a small team of designers and manage creative operations day to day. You will drive brand strategy and ensure cohesive visual identity across channels.

Reporting to the SVP, you will partner with stakeholders across regions, oversee outsourced talent, manage budgets, and elevate engagement with members and global initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, Design, Business, or a related field.
• 8–10 years of progressive experience in brand management, creative services, or marketing leadership.
• Experience leading brand strategy and creative services, with multi-stakeholder brands.
• Experience managing a creative team that includes outsourced, freelance, or agency resources.
• Experience overseeing integrated marketing campaigns and creative development.
• Strong understanding of brand architecture, messaging, design systems, customer experience, and marketing strategy.
• Exceptional organization and budget management skills.

Responsibilities

• Lead Creative Services, including one direct report and a team of contracted designers, and a traffic manager.
• Develop and execute brand initiatives, oversee enterprise-wide creative and brand standards.
• Ensure brand consistency across channels and coordinate with regional teams.
• Monitor brand health and partner with senior leaders to grow brand awareness.
• Oversee brand activation strategies for major meetings and events.
• Stay informed of design, content, technology, and digital marketing trends.

Skills

Brand strategy

Creative leadership

Stakeholder management

Project management

Budget management

Brand governance

Team leadership

Education

Bachelor's degree in Marketing, Communications, Design, Business, or related field

Tools

RoboHead

Job description

Urban Land Institute in Washington, DC seeks a Director, Brand Marketing & Creative Services to lead a small team of designers and manage creative operations day to day. You will drive brand strategy and ensure cohesive visual identity across channels.

Reporting to the SVP, you will partner with stakeholders across regions, oversee outsourced talent, manage budgets, and elevate engagement with members and global initiatives.