Brand Development Mgr - NC

Southern Glazer's Wine & Spirits; Charlotte (NC); On-site; USD 65,000 - 100,000; Full time

Job summary

Southern Glazer's Wine & Spirits seeks a performance-driven sales professional to achieve customer objectives and profitable long-term growth by executing effective strategies with wholesale accounts in North America.

The role focuses on supporting regional and national customers, leading sales efforts, and driving brand success through education, pricing, and promotions across assigned accounts.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Five years of industry related sales experience within the distribution, hospitality or supplier community.
• Must be at least 21 years of age and possess a valid state driver’s license.

Responsibilities

• Support accounts in trade channels including Off-Premise, regional, and national customers.
• Drive brand success via leadership selling and support selling efforts of sales reps and managers.
• Lead all parts of the sales process including targeting accounts, lead selling, education and positioning brands.
• Monitor field implementation and execution of programs within accounts to ensure pricing and promotions.
• Regularly interact with field management for updating programming and brand priorities; maintain brand standards.
• Provide detailed tracking reports of wholesaler performance against objectives.
• Develop key account relationships that deliver measurable results.
• Coordinate and attend on-site promotional functions at customer accounts (e.g., dinners, tastings).
• Perform other job-related duties as assigned.

Skills

Sales experience

Relationship building

Education

Bachelor's degree

Job description

What You Need To Know

Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people – and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As North America's largest total beverage distributor, Southern Glazer’s isn't just one of Forbes’ Top Private Companies; it’s a family-owned business with deep roots dating back to 1933.

Southern Glazer’s is proud of its well‑earned positive reputation, continually achieving accolades for our outstanding workplace culture. We take pride in creating a culture where our people are valued, supported, and provided opportunities for growth and belonging.

By joining Southern Glazer’s, you would be part of a team that values excellence, innovation, and community. This is more than just a job – it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.

Overview

Responsible for achieving customer objectives, Key Performance Indicators, and targets by implementing strategies and tactics while managing customers in a manner that will achieve profitable long‑term growth.

Primary Responsibilities

• Support accounts in trade channels including Off‑Premise, regional, and national customers
• Drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, district managers, and key account specialists within the wholesaler
• Lead all parts of the sales process including targeting appropriate accounts, lead selling, education and positioning brands for success within the account
• Monitor field implementation and execution of programs within assigned accounts to ensure product pricing and promotion
• Regularly interact with field management for updating programming and brand priorities, brand standards and best practices leading to successful execution in the market
• Provide detailed tracking reports of wholesaler performance against agreed‑to supplier objectives
• Develop key account relationships that deliver measurable results
• Work with key assigned teams to deliver monthly goals (work‑withs, product training samples, etc.)
• Create, coordinate, and attend on‑site promotional functions at established customer accounts (e.g., winemaker dinners, product launches, and tastings)
• Perform other job‑related duties as assigned

Minimum Qualifications

• Bachelor’s Degree or an equivalent combination of education and experience
• Five years of industry related sales experience within the distribution, hospitality or supplier community
• Valid state motor vehicle operator’s license and ability to obtain and maintain auto liability insurance by State laws
• Must be at least 21 years of age

Physical Demands

• Physical demands include frequently sitting and operating a motor vehicle
• Physical demands include a considerable amount of time walking, bending, reaching, standing, squatting, and stooping
• May require lifting/lowering, pushing, carrying, or pulling up to 48lbs

EEO Statement

Southern Glazer's Wine and Spirits, an Affi…

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