Brand Designer, Systems — Elevate & Scale

Plaid Inc.; San Francisco (CA); Hybrid; USD 167,000 - 230,000; Full time

Benefits offered by this job

Equity

401(k)

Medical insurance

Dental insurance

Vision insurance

Job summary

Plaid Inc. is seeking a Senior Brand Designer to bring Plaid's visual identity to life across paid and organic channels. The role emphasizes craft, systems, and scalable design work, with a strong focus on typography and brand coherence.

You will design across social, email, web, events, and sales enablement. Expect experimentation with AI and automation to speed workflows while maintaining high creative standards.

Qualifications

• 5+ years of experience in brand, marketing, or creative design.
• Strong command of typography, composition, hierarchy, image-making, and brand systems.
• Deep Figma expertise, including components, templates, and systems.
• Hands-on fluency with AI, automation, or emerging creative tools.
• Systems-minded problem solver with strong communication and ownership.

Responsibilities

• Create exceptional brand and marketing design across channels with high typographic and visual storytelling quality.
• Translate and extend Plaid's brand across formats, maintaining a cohesive visual system.
• Build smart templates and systems in Figma that scale while preserving quality.
• Identify opportunities to improve the creative process using AI, automation, and emerging tools.
• Partner across Design and Marketing to document, roll out workflows and tools.

Skills

Brand design

Marketing design

Typography

Figma

AI tools

Education

Design degree (plus)

Tools

Figma

AI tools

Job description

Plaid Inc. is seeking a Senior Brand Designer to bring Plaid's visual identity to life across paid and organic channels. The role emphasizes craft, systems, and scalable design work, with a strong focus on typography and brand coherence.

You will design across social, email, web, events, and sales enablement. Expect experimentation with AI and automation to speed workflows while maintaining high creative standards.