Senior Broadcast Promotions Lead — Multi-Platform Campaigns

WQED Multimedia; Pittsburgh (Allegheny County); On-site; USD 78,000 - 86,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

403(b) retirement plan

Job summary

WQED Multimedia in Pittsburgh, PA, seeks a Broadcast Promotion Manager to lead a team creating promotional content for television, radio, streaming, and digital platforms. This hands‑on role combines creative direction with day‑to‑day delivery, supervising producers, editors, and motion graphic designers while writing, producing, or editing as needed.

The role requires five+ years in TV promotion or related fields, strong storytelling skills, and the ability to drive campaigns across

Qualifications

• Five or more years of experience in television promotion or related field.
• Strong writing, producing, directing, editing, and visual‑storytelling skills.
• Experience supervising and developing producers, editors, motion designers, or other creative professionals.
• Strong understanding of video production, post‑production, motion graphics, graphic design, and multiplatform delivery workflows.
• Excellent project‑management, organizational, and communication skills with ability to manage concurrent deadlines.
• Experience with project‑management and digital‑asset workflows; familiarity with Monday.com or comparable tools.
• Working knowledge of Adobe Creative Cloud and contemporary production tools.
• Sound editorial judgment and a commitment to public media’s mission and standards.

Responsibilities

• Lead, mentor, and develop a multidisciplinary creative team.
• Develop promotional strategies for broadcast schedules, local productions, station initiatives, premieres, events, streaming products, and audience growth priorities.
• Direct the creation of on‑air spots, image campaigns, tune‑in promotion, launch campaigns, digital video, motion graphics, station messaging, and underwriting assets.
• Write, produce, shoot, direct, and edit promotional content as workload and project needs require.
• Set creative priorities and guide projects from concept through review, approval, delivery, and archiving.
• Partner with cross‑functional teams to ensure all projects have a clear objective, audience, message, format, and deadline.
• Work with the Brand Designer and Marketing Director to consistently apply approved brand identities; direct the Motion Graphic Designer and editors in executing those systems for screen‑based content.
• Manage production calendars, assignments, asset libraries, and approval workflows.
• Maintain high standards for accuracy, accessibility, consistency, technical quality, and timely delivery.
• Improve workflows, templates, documentation, and cross‑department collaboration to increase the team’s capacity and effectiveness.
• Recruit, onboard, coach, evaluate, and manage assigned staff and freelancers.

Skills

Television promotion

Broadcast creative

Media production

Writing

Producing

Directing

Editing

Visual storytelling

Project management

Team leadership

Multiplatform delivery

Tools

Adobe Creative Cloud

Monday.com

Job description

WQED Multimedia in Pittsburgh, PA, seeks a Broadcast Promotion Manager to lead a team creating promotional content for television, radio, streaming, and digital platforms. This hands‑on role combines creative direction with day‑to‑day delivery, supervising producers, editors, and motion graphic designers while writing, producing, or editing as needed.

The role requires five+ years in TV promotion or related fields, strong storytelling skills, and the ability to drive campaigns across