Brand Designer for Growth & Multi-Format Campaigns

PointOne; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

PointOne is seeking a multidisciplinary brand designer to define how we present ourselves and drive our creative engine for growth. This hands-on role moves from concept to finished work: evolve our identity, design campaigns, create and edit video, and direct agencies and production partners.

You will own PointOne’s visual expression across major touchpoints—from a 15‑second social video to a product launch, website page, event environment, customer film, or sales presentation.

Qualifications

• At least three to five years of multidisciplinary brand design experience.
• Strong portfolio in brand systems and campaigns.
• Proficient in typography, layout and editorial design.
• Advanced skills in Figma and Adobe Creative Cloud, incl. video editing.
• Experience planning shoots and working with agencies.
• Excellent project management and communication.
• Comfort with startup pace and balancing direction with production.
• Curiosity about AI-enabled tools used thoughtfully.

Responsibilities

• Build and evolve the PointOne brand across identity and touchpoints.
• Develop brand system and maintain brand kit including typography, color, layout, illustration, photography, motion and video.
• Create reusable templates and asset libraries for fast work while preserving brand distinctiveness.
• Turn priorities into strong creative concepts for social, web, email, paid media, reports, case studies and presentations.
• Build a repeatable video engine: short-form content, storytelling, interviews, event coverage and campaign films.
• Storyboard, edit and animate content when possible and adapt productions to channel needs.
• Plan and art-direct photo and video shoots; manage briefs, references and stakeholders.
• Select and manage agencies, production partners, editors and freelancers; own budgets and timelines.
• Partner with Growth to translate strategy into a focused creative roadmap; collaborate with executives and customers to tell authentic human stories.

Skills

Brand design

Motion design

Art direction

Figma

Adobe Creative Cloud

Video editing

Project management

Communication

Tools

Premiere Pro

After Effects

Photoshop

Illustrator

InDesign

Figma

Job description

PointOne is seeking a multidisciplinary brand designer to define how we present ourselves and drive our creative engine for growth. This hands-on role moves from concept to finished work: evolve our identity, design campaigns, create and edit video, and direct agencies and production partners.

You will own PointOne’s visual expression across major touchpoints—from a 15‑second social video to a product launch, website page, event environment, customer film, or sales presentation.