Brand Designer & Campaign Lead

Harrisburg University of Science and Technology; Harrisburg (Dauphin County); On-site; USD 65,000 - 90,000; Full time

Job summary

Harrisburg University of Science and Technology seeks a Marketing & Brand Designer to translate strategic marketing into compelling visual concepts. You will lead campaigns, shape the university’s visual identity, and collaborate across Communications and Marketing to elevate enrollment, engagement, and institutional priorities.

This role requires independent judgment, a strong sense of typography and layout, and the ability to manage multiple projects in a fast-paced environment, delivering

Qualifications

• Conceptualize and develop original visual solutions that support institutional marketing strategy, enrollment goals, and audience engagement.
• Lead creative direction and visual execution for integrated marketing campaigns and high-visibility institutional initiatives.
• Exercise independent judgment in the interpretation and application of University brand standards, visual identity, typography, layout, and storytelling approaches.
• Design and oversee the development of marketing and communications materials across digital, print, web, social media, advertising, and recruitment platforms.
• Collaborate with Marketing and Communications leadership to translate strategic priorities into compelling creative concepts and audience-focused messaging.
• Help define, evolve, and maintain the University’s visual identity, design systems, and brand consistency across channels and audiences.
• Evaluate creative effectiveness and recommend design approaches that strengthen engagement, user experience, and campaign performance.
• Manage multiple concurrent creative projects in a fast-paced environment while maintaining high standards for quality, innovation, and timeliness.
• Provide creative guidance and coordination with internal collaborators and external vendors to ensure alignment with institutional objectives and brand standards.
• Preferred experience with photography and media production, including capturing and editing visual content to support marketing, brand, social media, and recruitment initiatives.

Responsibilities

• Conceptualize and develop original visual solutions that support institutional marketing strategy, enrollment goals, and audience engagement.
• Lead creative direction and visual execution for integrated marketing campaigns and high-visibility institutional initiatives.
• Exercise independent judgment in the interpretation and application of University brand standards, visual identity, typography, layout, and storytelling approaches.
• Design and oversee the development of marketing and communications materials across digital, print, web, social media, advertising, and recruitment platforms.
• Collaborate with Marketing and Communications leadership to translate strategic priorities into compelling creative concepts and audience-focused messaging.
• Help define, evolve, and maintain the University’s visual identity, design systems, and brand consistency across channels and audiences.
• Evaluate creative effectiveness and recommend design approaches that strengthen engagement, user experience, and campaign performance.
• Manage multiple concurrent creative projects in a fast-paced environment while maintaining high standards for quality, innovation, and timeliness.
• Provide creative guidance and coordination with internal collaborators and external vendors to ensure alignment with institutional objectives and brand standards.
• Preferred experience with photography and media production, including capturing and editing visual content to support marketing, brand, social media, and recruitment initiatives.

Job description

Harrisburg University of Science and Technology seeks a Marketing & Brand Designer to translate strategic marketing into compelling visual concepts. You will lead campaigns, shape the university’s visual identity, and collaborate across Communications and Marketing to elevate enrollment, engagement, and institutional priorities.

This role requires independent judgment, a strong sense of typography and layout, and the ability to manage multiple projects in a fast-paced environment, delivering