Brand Designer

Zim Directory; United States; Remote; USD 170,000 - 220,000; Full time

Job summary

PlanetScale is seeking a Brand Designer to shape and evolve the visual identity across all touchpoints. The role focuses on translating complex database concepts into compelling visuals, from web graphics to merch and event assets.

You will design for campaigns, product launches, conferences, and digital experiences, ensuring consistency while pushing creative directions and maintaining brand coherence across channels.

Qualifications

• A strong portfolio showing versatility across digital, print, and experiential design.
• Solid grasp of typography, color, composition, and visual hierarchy.
• Comfort using AI to draft pages and inform design decisions.

Responsibilities

• Visual Brand Development: create diagrams, illustrations, and asset systems for campaigns.
• In-person Experiences: design booth graphics, signage, and event collateral.
• Website and Digital Assets: craft landing pages, visuals, and social imagery.
• Brand Evolution: collaborate with marketing to expand the brand identity and maintain guidelines.

Skills

Brand design

Visual storytelling

Figma

Adobe Creative Suite

Design systems

Cross-functional collaboration

Print & digital design

Tools

Figma

Adobe Creative Suite

Job description

Headquarters: Remote – USA

PlanetScale is growing rapidly and reinventing the database space. Our database platform offers developers the fastest and most reliable Postgres and Vitess/MySQL databases, enabling businesses to efficiently handle data and workloads of all sizes.

PlanetScale is backed with over $100M in venture financing from top-tier VCs including a16z, Kleiner Perkins, SignalFire, and Insight Venture Partners. And we serve some of the most innovative companies in the world such as Block, Anysphere (Cursor), MyFitnessPal, Etsy, Kick, and thousands more. Our customers entrust us with what is often their most precious digital asset, their data, so the stakes couldn’t be higher.

We’re looking for a Brand Designer to help shape and evolve the visual identity of PlanetScale across all touchpoints. In this role, you’ll be a key member of our Marketing team, translating complex technical concepts into compelling visual stories that resonate with developers and technical decision-makers. You’ll craft everything from in-person event experiences to web graphics, merch designs, and creative website assets that make databases feel exciting.

What’s the job to be done?

Visual Brand Development

• Design web graphics including technical diagrams, illustrations, and interactive visual assets that simplify complex database concepts.
• Create compelling visual systems for campaigns, product launches, and marketing initiatives.
• Design for multiple formats and contexts: digital, print, experiential, and merchandise.

In-Person Experiences

• Design booth graphics, signage, and environmental branding for conferences, meetups, and community events.
• Collaborate with the events team to create memorable, on-brand experiences that stand out
• Design merch that developers actually want to wear and use.
• Create branded collateral including banners, posters, stickers, and promotional materials.

Website and Digital Assets

• Design creative website components and landing pages.
• Design data visualizations and technical diagrams that make complex information accessible.
• Create social media graphics, blog post imagery, and other digital marketing assets.
• Develop templates and design systems that enable the team to move quickly.

Brand Evolution

• Collaborate with marketing leadership to evolve and expand the PlanetScale brand identity.
• Explore new visual directions while maintaining brand coherence.
• Document design decisions and maintain brand guidelines.

These attributes best describe you.

• A strong portfolio demonstrating versatile design skills across digital, print, and experiential design.
• Deep understanding of design fundamentals: typography, color, composition, and visual hierarchy.
• You’ve figured out where AI actually helps in a design workflow and built process around it.
• Comfortable working in both brand and production modes. You can think big picture and execute in the details.
• Strong communication skills with the ability to both articulate design decisions and understand direction.
• Self-directed and able to manage multiple projects with competing deadlines.
• Collaborative spirit with the ability to incorporate feedback while maintaining creative vision.

What else will help you be successful.

• Experience designing for technical or developer-focused brands.
• Proficiency in Figma, Adobe Creative Suite, and other design tools.
• Comfortable using AI to build a working first draft of a page rather than handing off a static mockup.
• Understanding of design systems and component-based thinking.
• Enthusiasm for learning about databases, infrastructure, and developer tools.

Why PlanetScale

We’re redefining how high-growth companies manage data at scale—and we work with some of the most exciting brands in gaming, consumer tech, and B2B SaaS. As a Brand Designer, you’ll help shape how developers and engineering leaders perceive and interact with PlanetScale, translating the power of our platform into visual experiences that inspire and inform. PlanetScale is a profitable company with a philosophy centered around building small teams of p99 individuals and is recognized as one of the fastest growing companies in America.

At PlanetScale we believe in supporting people to do their best work and thrive no matter the location. Our mission is to build a diverse, equitable, and inclusive company. We strive to build an inclusive environment where all people feel that they are equally respected and valued, whether they are a candidate or an employee. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, pregnancy status, and veteran status.

If you have a disability, please let us know if there’s any way we can make the interview process better for you; we’re happy to accommodate!

Total Compensation and Pay Transparency

An employee’s total compensation consists of base salary + benefits + equity. A member of our Talent Acquisition team will be happy to answer any further questions when we engage with you to begin the interview process.

Base salary range: $170,000 – $220,000 USD