Brand Designer

Coinscapture; Northern (KY); Hybrid; USD 118,000 - 153,000; Full time

Benefits offered by this job

Inclusive environment

Equity incentives

Competitive benefits

Job summary

Tailscale is seeking a Brand Designer to bring our brand to life across customer touchpoints. You’ll own projects from concept to delivery, shape our design systems, and scale creative output while maintaining quality.

You will partner with Brand, Growth, Web, Content, Product Marketing, and Developer Relations to deliver cohesive experiences. A strong portfolio and proficiency with Figma and Creative Cloud are essential.

Qualifications

• 3+ years of professional experience in brand, marketing, or visual design.
• Strong portfolio demonstrating design foundations and storytelling.
• Fluency in Figma and Adobe Creative Cloud.
• Experience designing across digital marketing, websites, campaigns, and brand systems.

Responsibilities

• Own brand design projects from concept through delivery with limited guidance.
• Create assets across web, campaigns, events, social media, and internal communications.
• Extend and implement Tailscale's visual identity across formats and channels.
• Develop reusable templates, design systems, and processes for consistency.
• Collaborate with Growth, Web, Content, and Product Marketing teams.

Skills

Brand design

Portfolio

Communication

Design systems

Visual storytelling

Tools

Figma

Adobe Creative Cloud

Job description

About Tailscale

Tailscale is making safe connection effortless by delivering software that makes it easy to securely interconnect people and their devices, no matter where they are. From hobbyists to multinational corporations, teams of every size use Tailscale each day to protect their networks, share access to internal tools, and more. We're building a future for the Internet that's easy, sensible, and safe, like it used to be. Founded in 2019 and fully distributed, we're backed by Accel, CRV, Insight, Heavybit, and Uncork Capital.

About the Role

Tailscale is looking for an experienced Brand Designer to help bring our brand to life across every customer touchpoint. You'll create thoughtful, high-quality creative that helps people understand our products, builds trust with technical audiences, and supports some of our most important marketing initiatives.

This role reports to the Team Lead and partners closely with Brand, Growth, Web, Content, Product Marketing, and Developer Relations. You'll own projects from concept through execution, contribute to the evolution of our design systems, and help us scale creative output without sacrificing quality.

We're looking for someone who cares deeply about craft, thrives in collaborative environments but is able to work autonomously while requiring minimal direction, and enjoys solving complex communication problems through thoughtful design.

Key Responsibilities

• Own brand design projects from creative brief through final delivery with limited guidance
• Design high-quality creative assets across web, campaigns, events, social media, presentations, product marketing, and internal communications
• Apply and thoughtfully extend Tailscale's visual identity across new formats and channels
• Create reusable templates, design systems, and creative processes that improve consistency and efficiency
• Partner closely with Growth, Web, Product Marketing, Content, and Developer Relations to deliver cohesive customer experiences
• Present design concepts and rationale to stakeholders and thoughtfully incorporate feedback
• Balance multiple projects while consistently delivering polished, production-ready work
• Contribute ideas that improve the quality, scalability, and effectiveness of our creative work

What We Are Looking For

• 3+ years of professional experience in brand, marketing, or visual design
• Strong portfolio demonstrating exceptional design foundations: color theory, accessibility, typography, layout, and storytelling
• Fluency in Figma and Adobe Creative Cloud
• Experience designing for digital marketing, websites, campaigns, and brand systems
• Strong understanding of production-ready design across digital and print
• Excellent communication and presentation skills
• Ability to manage multiple projects and priorities with minimal oversight
• Experience collaborating cross-functionally with marketers, writers, developers, and other designers
• Strong attention to detail with a high bar for quality and consistency
• Comfortable giving and receiving constructive design feedback
• Actively seeks opportunities to refine processes, improve project organization, and make collaboration more effective through thoughtful recommendations.
• Curious by nature, with a desire to learn about the technical world of networking.

Nice to Have

• Experience designing for B2B SaaS or developer-focused products
• Familiarity with design systems and component libraries
• Motion design or animation experience
• Illustration or icon design experience
• Basic understanding of HTML/CSS and web design constraints
• Experience supporting experimentation, conversion optimization, or growth marketing initiatives
• Experience working in fast-paced startup or scale-up environments
• Experience art-directing or mentoring junior designers

As a company, we strive to maintain fair and equitable compensation practices within our team across all roles and all levels. Tailscale's compensation package includes base salary, equity, and comprehensive benefits. The salary range displayed on each job posting represents the target range for a new hire's base salary. Individual offers may vary based on experience and skill set.

US Pay Range

$117,750—$153,000 USD

Frequently cited statistics show that people who identify with historically marginalized groups are likely to apply to jobs only if they meet 100% of the qualifications. We encourage you to help us break that statistic!

What We Offer

• An inclusive, flexible environment where you can be your authentic self. We recognize the impact of diverse voices and backgrounds on the growth of our people, product, and company. And that flexibility in how and when you work empowers our team to integrate work and life.
• A competitive total compensation package. This includes a base salary, an equity incentive plan and variable commission (for quota-based roles).
• Comprehensive group benefits with no waiting period. Tak...