Brand Designer

Craft; New York (NY); On-site; USD 100,000 - 110,000; Full time

Job summary

Craft is seeking a sole Brand Designer in New York to own execution and help shape the brand system across sales decks, marketing assets, social content and web pages from concept through deployment.

You will extend typography, color, layout and motion to ensure consistency and cohesion. You will manage external contractors and partner with GTM, sales and product to align brand communication with company goals.

Qualifications

• 3+ years of brand design experience, preferably in-house at tech or startup.
• Ability to own and extend a brand system across multiple outputs.
• Fluent with typographic rigour and rapid execution in Figma.

Responsibilities

• Own execution of brand design across decks, assets, social content and pages.
• Extend and maintain the brand system including typography, color, layout and motion.
• Direct external contractors for video, illustration and print; collaborate with GTM, sales and product.

Skills

Brand system

Typography

Color theory

Layout

Motion design

Figma

AI tooling (Cursor)

Tools

Figma

Cursor

Job description

The Role

The sole Brand Designer, you own execution - and increasingly the systems and strategy underneath it. That means your work appears everywhere the company shows up: sales and pitch decks, marketing and event assets, social and LinkedIn content, campaigns, and web pages you take from concept through deployment.

You'll extend and maintain the brand system - typography, color, layout, motion - so every output feels considered rather than assembled. You'll direct external contractors on video, illustration and print, and partner with GTM, sales and product on how the company communicates and sells. This is a craft-and-ship culture, not a deck-approval hierarchy.

The Package

$100,000 - $110,000

The Person

You're three or more years into your career, most likely in-house at a tech company or venture-backed startup. You move fluidly between a pitch deck, a LinkedIn post and a landing page, and you think in durable systems rather than one-off comps.

You pair typographic rigour with speed, and you work AI tooling - Cursor included - into a daily Figma workflow. You want your ideas visible in the outcome, not buried in someone else's execution.

A more diverse team is a more creative team.

It’s our job to build teams of people, and we’re proud to bring together a global network of diverse talent.

All applicants will be considered without regard to race, nationality, religious persuasion, sexual orientation, sex, marital or parental status, physical ability, gender, or age.