Brand Designer

Jobtailor; California (MO); On-site; USD 85,000 - 130,000; Full time

Job summary

Jobtailor is seeking a senior Growth & Brand Designer to drive strategy for growth campaigns and shape creative briefs. You will partner with the Growth team to co-develop campaign strategy, propose test hypotheses, and pitch concepts, owning end-to-end growth creative across paid social and email.

You will build variant sets, test hypotheses, and iterate on winning concepts using performance data while transforming product launches into cohesive ad creative across channels.

Qualifications

• Strong portfolio of growth and brand design work, including paid ads, social campaigns, lifecycle email, and campaign systems.
• Proven strategic concepting ability, including campaigns where the candidate originated the idea.
• Excellent visual design skills with a clear sense of brand, typography, layout, and composition.
• Hands-on experience designing performance creative at a consumer or prosumer tech company.
• Experience working directly with growth or performance marketing teams.
• Fluency reading creative performance data, including CTR, conversion, and hook rates.
• Ability to work fast, manage high-volume deliverables across channels, and iterate quickly without reducing quality.
• Fluency in Figma and the Adobe Creative Suite.
• Ability to build repeatable systems, templates, variant frameworks, and asset kits.
• 5+ years of industry experience.
• Motion design skills, animated ads, short-form social video, or After Effects fluency.
• Familiarity with Meta, Google, TikTok, X, and YouTube ad platform specifications (nice to have).
• Experience using AI-assisted design and image-generation workflows (nice to have).
• Copywriting instincts (nice to have).

Responsibilities

• Drive strategic concepting for growth campaigns and shape creative briefs.
• Partner with Growth team to co-develop campaign strategy, propose test hypotheses, and pitch creative concepts.
• Own growth creative end-to-end across paid social and display ads, campaign assets, and lifecycle email.
• Build variant sets, test hypotheses, and iterate on winning concepts using performance data.
• Transform product launches and go-to-market campaigns into static and animated ad creative across channels.
• Build and maintain scalable ad and email templates for fast, on-brand asset production.
• Partner with Brand to maintain visual consistency as the brand system evolves.
• Collaborate with motion and web designers to create cohesive campaigns from ad impression through landing page.
• Advocate for effective performance creative while protecting brand quality.
• Report into the Brand/Creative Studio team and work closely with Growth, Product Marketing, Brand, motion design, and web design.

Skills

Growth design

Brand design

Figma

Adobe Creative Suite

Performance marketing

Data analysis

Copywriting instincts

Motion design

Tools

Meta Ads platform

Google Ads platform

TikTok Ads platform

YouTube Ads platform

AI-assisted design tools

Job description

• Drive strategic concepting for growth campaigns and shape creative briefs
• Partner with the Growth team to co-develop campaign strategy, propose test hypotheses, and pitch creative concepts
• Own growth creative end-to-end across paid social and display ads, campaign assets, and lifecycle email
• Build variant sets, test hypotheses, and iterate on winning concepts using performance data
• Transform product launches and go-to-market campaigns into static and animated ad creative across channels
• Build and maintain scalable ad and email templates for fast, on-brand asset production
• Partner with Brand to maintain visual consistency as the brand system evolves
• Collaborate with motion and web designers to create cohesive campaigns from ad impression through landing page
• Advocate for effective performance creative while protecting brand quality
• Report into the Brand/Creative Studio team and work closely with Growth, Product Marketing, Brand, motion design, and web design

Requirements

• Strong portfolio of growth and brand design work, including paid ads, social campaigns, lifecycle email, and campaign systems
• Proven strategic concepting ability, including campaigns where the candidate originated the idea
• Excellent visual design skills with a clear sense of brand, typography, layout, and composition
• Hands-on experience designing performance creative at a consumer or prosumer tech company
• Experience working directly with growth or performance marketing teams
• Fluency reading creative performance data, including CTR, conversion, and hook rates
• Ability to work fast, manage high-volume deliverables across channels, and iterate quickly without reducing quality
• Fluency in Figma and the Adobe Creative Suite
• Ability to build repeatable systems, templates, variant frameworks, and asset kits
• 5+ years of industry experience
• Motion design skills, animated ads, short-form social video, or After Effects fluency (nice to have)
• Familiarity with Meta, Google, TikTok, X, and YouTube ad platform specifications (nice to have)
• Experience using AI-assisted design and image-generation workflows (nice to have)
• Copywriting instincts (nice to have)

Core Competencies

Demonstrates expertise in strategic concepting and creative design for growth campaigns, with a strong focus on performance metrics and brand consistency. Proficient in building scalable templates and iterating on creative assets across various digital channels.

Highest-signal resume keywords

• Strategic Concepting
• Visual Design Skills
• Figma Proficiency
• Adobe Creative Suite Proficiency
• Performance Marketing Experience

Hard Skills

• Growth Campaign Design
• Performance Creative Design
• Lifecycle Email Design
• Ad Creative Development
• Data Analysis for Creative Performance
• Template and Asset Kit Creation
• Motion Design Skills
• Animated Ads Design
• Short-Form Social Video Production
• Copywriting Instincts

Soft Skills

• Fast Work Pace
• High-Volume Deliverable Management
• Collaboration with Cross-Functional Teams

Industry Keywords

• Paid Social Ads
• Display Ads
• Campaign Strategy
• Brand Consistency
• Creative Briefs
• Performance Data
• Ad Platform Specifications

Tools & Technologies

• Figma
• Adobe Creative Suite
• AI-Assisted Design Tools