Brand Design Lead — Visual Identity & Art Direction

Lucid Motors; Newark (NJ); Sur place; USD 110 000 - 180 000; Plein temps

Résumé du poste

Lucid Motors is seeking a Lead Designer to blend strong visual craft with strategic brand vision. This hands-on role shapes design direction and creative concepts across brand assets, product launches, and campaigns, translating positioning into distinct visual systems and guidelines.

The ideal candidate has 8–10 years in brand design, art direction, and creative development, with in-house and agency experience.

Qualifications

• 8–10 years of experience in brand design, art direction, and creative development.
• Strong portfolio demonstrating concept-driven work and exceptional visual execution.
• Experience in-house with a brand, plus at a creative agency, brand studio, or design consultancy.

Responsabilités

• Develop creative concepts and visual narratives for brand assets, product launches, content initiatives, and brand programs.
• Art direct photography, motion, illustration, and content programs to ensure cohesive brand expression.
• Create mood boards, creative territories, storyboards, and visual frameworks that bring ideas to life.
• Design high-quality creative across digital, social, web, presentations, events, editorial, and marketing touchpoints.
• Partner with writers, strategists, marketers, creative groups, and cross-functional teams to create impactful brand experiences.
• Collaborate with external agencies, photographers, filmmakers, illustrators, and production partners throughout the creative process.
• Help evolve and maintain brand guidelines, visual systems, and creative standards.
• Translate strategic briefs into compelling concepts aligned with business objectives.
• Present and communicate creative ideas with clarity and confidence.
• Stay current on culture, design, photography, fashion, media, and emerging creative trends.

Connaissances

Brand design

Art direction

Visual design

Creative development

Figma

Adobe Creative Suite

AI workflows

Communication

Project management

Cross-functional collaboration

Outils

Figma

Adobe Creative Suite

Description du poste

Lucid Motors is seeking a Lead Designer to blend strong visual craft with strategic brand vision. This hands-on role shapes design direction and creative concepts across brand assets, product launches, and campaigns, translating positioning into distinct visual systems and guidelines.

The ideal candidate has 8–10 years in brand design, art direction, and creative development, with in-house and agency experience.