Lead Designer, Brand

Lucid Motors; Newark (CA); Sur place; USD 124 000 - 170 000; Plein temps

Avantages offerts par ce poste

Medical, dental, and vision insurance

401(k) retirement plan

Paid time off

Résumé du poste

Lucid Motors is seeking a Lead Designer to blend strong visual craft with strategic brand direction. You will shape creative concepts, guide art direction across campaigns, and collaborate with cross-disciplinary teams to deliver cohesive brand expressions for premium products.

The role requires in-house brand experience or design studio background, expertise in visual systems, and mastery of Figma and Adobe Creative Suite, with an eye for AI-assisted development.

Qualifications

• 8-10 years in brand design, art direction, visual design, and creative development.
• Strong portfolio with concept-driven work and exceptional visual execution.
• Experience in-house with a brand plus agency/studio experience.
• Proven ability to contribute to and execute art direction across campaigns, content, photography, and digital experiences.
• Branding, visual identity systems, typography, layout, color, and storytelling.

Responsabilités

• Develop creative concepts and visual narratives for brand assets, product launches, content initiatives, and brand programs.
• Art direct photography, motion, illustration, and content programs to ensure cohesive brand expression.
• Create mood boards, creative territories, storyboards, and visual frameworks that bring ideas to life.
• Design high-quality creative across digital, social, web, presentations, events, editorial, and marketing touchpoints.
• Partner with writers, strategists, marketers, creative groups, and cross-functional teams to create impactful brand experiences.
• Collaborate with external agencies, photographers, filmmakers, illustrators, and production partners throughout the creative process.
• Help evolve and maintain brand guidelines, visual systems, and creative standards.
• Translate strategic briefs into compelling concepts that are both creatively ambitious and grounded in business objectives.
• Present and communicate creative ideas with clarity and confidence.
• Stay current on culture, design, photography, fashion, media, and emerging creative trends that influence modern brand building.

Connaissances

Brand design

Art direction

Visual design

Creative development

Figma

Adobe Creative Suite

AI workflows

Communication

Collaboration

Project management

Outils

Figma

Adobe Creative Suite

Description du poste

About Lucid

At Lucid, we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucid’s proprietary technology and software-defined vehicle architecture, our award-winning vehicles bring our “Compromise Nothing™” approach to the global automotive market. That means refusing to choose between performance and sustainability, design and engineering, ambition and integrity. In Lucid Air and Lucid Gravity, we have designed and built vehicles that have redefined their segments, combining exceptional range, performance, design, and expansive space in a single experience.

We achieve this through deep vertical integration, with design, engineering, and productionhappening in-houseacross our global offices andmanufacturingfacilities. Ourteamscomefromindustriesaround the world, united by a shared commitment to excellence. By refusing to settle, youcanhelpredefinewhat’spossible andshape the future of mobility.

Role Summary

We’re looking for a Lead Designer who combines strong visual craft with exceptional creative instincts. This is a hands-on role for someone who can contribute to design direction and creative concept development, executing compelling creative work across a wide range of brand assets, including digital and physical surfaces.

The ideal candidate has experience in-house within a brand, creative, or design studio environment. They understand how to build a brand — translating positioning into culturally-relevant visual worlds, graphics, and collateral through distinctive visual systems, guidelines, and strong art direction. They are equally comfortable from initial concept through final design execution.

Key Responsibilities

• Develop creative concepts and visual narratives for brand assets, product launches, content initiatives, and brand programs
• Art direct photography, motion, illustration, and content programs to ensure a cohesive and elevated brand expression
• Create mood boards, creative territories, storyboards, and visual frameworks that bring ideas to life
• Design high-quality creative across digital, social, web, presentations, events, editorial, and marketing touchpoints
• Partner with writers, strategists, marketers, creative groups, and cross-functional teams to create impactful brand experiences
• Collaborate with external agencies, photographers, filmmakers, illustrators, and production partners throughout the creative process
• Help evolve and maintain brand guidelines, visual systems, and creative standards
• Translate strategic briefs into compelling concepts that are both creatively ambitious and grounded in business objectives
• Present and communicate creative ideas with clarity and confidence
• Stay current on culture, design, photography, fashion, media, and emerging creative trends that influence modern brand building

Minimum Qualifications

• 8-10 years of experience in brand design, art direction, visual design, and creative development
• Strong portfolio demonstrating concept-driven work and exceptional visual execution
• Experience working in-house with a brand, plus experience at a creative agency, brand studio, or design consultancy
• Proven ability to contribute to and execute art direction across campaigns, content, photography, and digital experiences
• Strong understanding of branding, visual identity systems, typography, layout, composition, color, and storytelling
• Demonstrated ability to move from insight and concept through final execution
• Proficiency in Figma and Adobe Creative Suite
• Strong competency within AI workflows that optimize creative development and brand/design management across an organization
• Strong communication, collaboration, and presentation skills
• Ability to manage multiple projects and thrive in a fast-paced creative environment

Preferred Qualifications

• Thinks conceptually before designing
• Has a refined visual point of view and a passion for brand building
• Understands how imagery, motion, typography, and storytelling work together to create emotional connection
• Can develop creative territories, visual worlds, and campaign ideas, not just individual assets
• Balances strategic thinking with a strong maker mentality
• Brings strong taste, curiosity, and attention to craft
• Excels in collaborative studio environments and enjoys building alongside other creatives
• Experience working with premium consumer audiences, across technology, automotive, fashion/lifestyle, or luxury brands
• Motion design, illustration, AI-assisted creative exploration, or content creation experience
• Experience contributing to brand launches, rebrands, or large-scale integrated campaigns

Salary Range

Base Pay Range (Annual)

$123,900—$170,390 USD

Compensation & Benefits

Lucid offers a comprehensive and competitive benefits package including medical, dental, and vision insurance; life and disability coverage; paid time off; paid holidays, paid sick leave; and a401(k) retirementplan. Hourly/non-exempt employees accrue up to 120 hours paid time off, and salaried/exempt employee accrue up to 160 hours paid time off. Eligible employees may also participate in Lucid’s equity program and/or a discretionary annual cash incentive program. Incentive and equity awards, if applicable, are determined based on individual performance, role scope, market considerations, and overall company results, in accordance with the terms of the applicable plans.

Equal Opportunity

At Lucid, we believe diversity strengthens everything we build. Lucid Motors is proud to be an equal opportunity employer and is committed to providing an inclusive workplace for all. We consider all qualified applicants without regard to race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity or expression, marital status, or any other characteristic protected by applicable state or federal laws and regulations.

Accessibility

Lucid Motors is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need any accommodation to participate in the application process, please contact us at TA-Operations <@> lucidmotors.com. This email address is designated solely for accommodation requests and is not monitored for job applications or resume submissions. To be considered for employment, all applications must be submitted through the Lucid Motors Careers website.

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