Brand Design Lead — Elevate Visual Storytelling

Lucid Motors; Newark (CA); On-site; USD 124,000 - 170,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) retirement plan

Paid time off

Job summary

Lucid Motors is seeking a Lead Designer to blend strong visual craft with strategic brand direction. You will shape creative concepts, guide art direction across campaigns, and collaborate with cross-disciplinary teams to deliver cohesive brand expressions for premium products.

The role requires in-house brand experience or design studio background, expertise in visual systems, and mastery of Figma and Adobe Creative Suite, with an eye for AI-assisted development.

Qualifications

• 8-10 years in brand design, art direction, visual design, and creative development.
• Strong portfolio with concept-driven work and exceptional visual execution.
• Experience in-house with a brand plus agency/studio experience.
• Proven ability to contribute to and execute art direction across campaigns, content, photography, and digital experiences.
• Branding, visual identity systems, typography, layout, color, and storytelling.

Responsibilities

• Develop creative concepts and visual narratives for brand assets, product launches, content initiatives, and brand programs.
• Art direct photography, motion, illustration, and content programs to ensure cohesive brand expression.
• Create mood boards, creative territories, storyboards, and visual frameworks that bring ideas to life.
• Design high-quality creative across digital, social, web, presentations, events, editorial, and marketing touchpoints.
• Partner with writers, strategists, marketers, creative groups, and cross-functional teams to create impactful brand experiences.
• Collaborate with external agencies, photographers, filmmakers, illustrators, and production partners throughout the creative process.
• Help evolve and maintain brand guidelines, visual systems, and creative standards.
• Translate strategic briefs into compelling concepts that are both creatively ambitious and grounded in business objectives.
• Present and communicate creative ideas with clarity and confidence.
• Stay current on culture, design, photography, fashion, media, and emerging creative trends that influence modern brand building.

Skills

Brand design

Art direction

Visual design

Creative development

Figma

Adobe Creative Suite

AI workflows

Communication

Collaboration

Project management

Tools

Figma

Adobe Creative Suite

Job description

Lucid Motors is seeking a Lead Designer to blend strong visual craft with strategic brand direction. You will shape creative concepts, guide art direction across campaigns, and collaborate with cross-disciplinary teams to deliver cohesive brand expressions for premium products.

The role requires in-house brand experience or design studio background, expertise in visual systems, and mastery of Figma and Adobe Creative Suite, with an eye for AI-assisted development.