Brand Design Lead & Systems Architect

Datadog; City of Niagara Falls (NY); Hybrid; USD 119,000 - 159,000; Full time

Benefits offered by this job

Generous benefits package

Stock equity

Career development

Onboarding and mentoring

Inclusive workplace culture

Work-life harmony

Job summary

Datadog is seeking a Lead Designer to shape brand across campaigns, events, and digital touchpoints. This hands‑on role blends strategy with craft, turning briefs into visionary concepts and then building scalable brand systems in a fast‑paced environment.

You’ll own the visual identity, establish quality bars, and partner with cross‑functional teams to deliver cohesive experiences. Deep Figma expertise, AI‑assisted workflows, and mentorship of other designers are key as you elevate our brand in

Qualifications

• 8+ years in graphic design and brand development with a strong portfolio.
• Expertise in typography, layout, color, and hierarchy.
• Deep Figma expertise with experience building large-scale brand systems.
• Ability to defend a point of view with stakeholders.

Responsibilities

• Lead evolution of Datadog’s visual identity and set brand quality across touchpoints.
• Build brand systems, templates, and asset libraries for rapid production.
• Design and govern a scalable, Figma-native brand system with documentation.
• Collaborate with Brand, Creative Ops, Product, Marketing, and Sales.
• Create tools and workflows that enable teams to extend the brand confidently.
• Present concepts and defend decisions with strong visual storytelling.
• Shape how brand design evolves as the company grows, balancing exploration with systems.
• Apply AI-assisted workflows to improve efficiency and consistency.

Skills

Brand identity

Typography

Visual design

Figma

Brand systems

Mentoring

AI in design

Cross-functional collaboration

Tools

Figma

Design systems documentation

Job description

Datadog is seeking a Lead Designer to shape brand across campaigns, events, and digital touchpoints. This hands‑on role blends strategy with craft, turning briefs into visionary concepts and then building scalable brand systems in a fast‑paced environment.

You’ll own the visual identity, establish quality bars, and partner with cross‑functional teams to deliver cohesive experiences. Deep Figma expertise, AI‑assisted workflows, and mentorship of other designers are key as you elevate our brand in