Lead Brand Editorial Architect

Datadog; New York (NY); Hybrid; USD 153,000 - 204,000; Full time

Benefits offered by this job

Generous benefits package

RSUs and employee stock purchase plan

Career development and onboarding

Internal mentor and buddy program

Inclusive workplace culture

Job summary

Datadog's brand is entering a new chapter, and we're looking for a Principal, Brand Editorial to own and evolve how we sound. As the founding writer on a multidisciplinary team of designers, illustrators, motion artists, and producers, you'll shape the ideas and narratives that define how Datadog shows up in the world.

You'll also build the systems, standards, and tools that help thousands of colleagues scale brand voice and the company. Datadog values people from all walks of life.

Qualifications

• 8+ years of writing experience with a portfolio across brand campaigns, voice systems, long-form storytelling, and concise copy.
• Experience writing for developer/technical/enterprise audiences and translating complexity into clear, practical language.
• Built or shaped voice guidelines, messaging frameworks, or writing standards for broad adoption.

Responsibilities

• Define and evolve Datadog's writing style, tone, and point of view across campaigns, events, web, video, social, product marketing, and brand experiences.
• Concept and write high-impact brand work including campaigns, launches, and major events, plus ongoing social, web, and sales enablement.
• Build practical voice and messaging systems with style guidance, frameworks, and standards for day-to-day use.
• Encode Datadog's voice into AI-enabled workflows by designing prompts, skills, evaluation, and guardrails.
• Partner with Brand, Creative, Product Marketing, Web, and Corporate Communications to shape messaging before execution and strengthen briefs.
• Scale writing quality by coaching internal teams and enabling agencies to apply the voice consistently.

Skills

Brand voice

Editing

Storytelling

Cross-functional leadership

AI writing workflows

Tools

AI writing tools

Job description

Datadog's brand is entering a new chapter, and we're looking for a Principal, Brand Editorial to own and evolve how we sound. As the founding writer on a multidisciplinary team of designers, illustrators, motion artists, and producers, you'll shape the ideas and narratives that define how Datadog shows up in the world.

You'll also build the systems, standards, and tools that help thousands of colleagues scale brand voice and the company. Datadog values people from all walks of life.