Design Lead: Brand, Product & Systems Architect

build; New York (NY); On-site; USD 150,000 - 230,000; Full time

Job summary

Build is seeking a senior designer to own brand, product, and deliverables, working directly with the CEO and engineering. The role blends identity systems with information-heavy interfaces, demanding both strategic vision and hands-on execution.

You will shape how the brand translates into the product and influence the end-to-end design of both client-facing tools and internal workflows, elevating the company’s design standard across all touchpoints.

Qualifications

• Broad range across brand, identity systems, and user interfaces.
• Able to translate brand into product deliverables and interfaces.
• Strong editorial and information design capabilities for high-stakes documents.
• Comfort with ambiguity and navigating complex design problems.

Responsibilities

• Update Build's positioning across the brand to match expansion — assets, services, markets.
• Evolve brand through creative direction and artefacts (campaigns, film, motion, print, environments).
• Refine the brand voice and design trust across brand to product layers.
• Establish high taste and identity across touchpoints and maintain it under velocity.
• Design the client-facing product platform, the assistant, and how work is commissioned and delivered.
• Design the deliverables themselves and the models clients act on.
• Design internal tools to improve throughput and scale capacity.
• Build a single design system that unifies deliverables and decks under one brand.
• Explore and invent new artefacts that set industry standards.
• Direct contractors and partnerships, raising quality across the team.
• Work end-to-end: prototype, design, and guide engineering where needed.

Skills

Brand identity

Product design

Information design

Design systems

Cross-functional collaboration

Job description

Build is seeking a senior designer to own brand, product, and deliverables, working directly with the CEO and engineering. The role blends identity systems with information-heavy interfaces, demanding both strategic vision and hands-on execution.

You will shape how the brand translates into the product and influence the end-to-end design of both client-facing tools and internal workflows, elevating the company’s design standard across all touchpoints.