Brand Design Director

Creative People; New York (NY); On-site; USD 170,000 - 250,000; Full time

Job summary

Creative People in New York, NY seeks a hands-on Design Director to shape the visual and digital experience across the business. This senior IC will set creative direction while remaining deeply involved in design work, leading end-to-end across projects.

The role emphasizes building from the ground up, with ownership across brands and product ecosystems, and a strong focus on design systems, prototyping, and evolving interaction models.

Qualifications

• 7+ years of experience across brand, digital, interaction, or related design disciplines.
• Strong visual design and conceptual thinking with excellent attention to craft.
• Strong prototyping skills and comfort working quickly and iteratively.
• Systems-oriented thinker who can connect individual experiences to a broader brand or product ecosystem.
• Comfortable working in ambiguous, fast-moving environments.
• Curious about emerging technology and experienced with AI-assisted design tools and workflows.
• Excellent communication and collaboration skills.
• Experience with Figma and modern prototyping tools; front-end development or motion/video experience is a plus.

Responsibilities

• Set and evolve the creative and visual direction across digital product experiences.
• Concept, design, prototype, and execute across a range of creative and digital projects.
• Translate business and user needs into clear creative and experience strategies.
• Develop and maintain design systems and frameworks that scale.
• Explore new interaction models, emerging technologies, and AI-assisted design workflows.
• Use rapid prototyping and experimentation to move ideas from concept to execution.
• Provide creative direction to internal and external resources while maintaining a high bar for quality.
• Help shape how the broader creative function works and evolves.

Skills

7+ years experience

Visual design

Prototyping

Systems thinking

AI-assisted design

Communication & collaboration

Figma

Motion/Video design

Tools

Figma

AI design tools

Front-end basics

Job description

• $170k - $250k base *pending experience and current leveling (+ equity)
• B2B2C
• Senior-level IC role - building from the ground up

Job Description

About the Role

We're looking for a hands-on Design Director to help shape and evolve the visual and digital experience across the business. This is a senior individual contributor role with broad creative ownership - someone who can set the creative direction while staying deeply involved in the actual design work.

What You'll Do

• Set and evolve the creative and visual direction across digital product experiences
• Concept, design, prototype, and execute across a range of creative and digital projects
• Translate business and user needs into clear creative and experience strategies
• Develop and maintain design systems and frameworks that scale
• Explore new interaction models, emerging technologies, and AI-assisted design workflows
• Use rapid prototyping and experimentation to move ideas from concept to execution
• Provide creative direction to internal and external resources while maintaining a high bar for quality
• Help shape how the broader creative function works and evolves

What We’re Looking For

• 7+ years of experience across brand, digital, interaction, or related design disciplines
• Strong visual design and conceptual thinking with excellent attention to craft
• Strong prototyping skills and comfort working quickly and iteratively
• Systems-oriented thinker who can connect individual experiences to a broader brand or product ecosystem
• Comfortable working in ambiguous, fast-moving environments
• Curious about emerging technology and experienced with AI-assisted design tools and workflows
• Excellent communication and collaboration skills
• Experience with Figma and modern prototyping tools; front-end development or motion/video experience is a plus