Brand & Demand Gen Senior Director

MINDGRUVE; Covington (KY); On-site; USD 170,000 - 190,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Flexible spending account

Life and accident plans

401(k) retirement plan with matching

Job summary

Mindgruve, a global digital agency with offices across the US, seeks a Senior Director of Marketing to lead brand, demand generation, PR, events, and thought leadership. The role requires 10–12+ years in agency marketing, enterprise brand experience, and an ability to drive pipeline and executive presence.

The position emphasizes cross-functional leadership, developing industry themes, and maximizing industry credibility through awards and partnerships.

Qualifications

• 10-12+ years of experience in marketing, brand, or growth roles in holding company media agencies or large independent agencies.
• Bachelor's Degree required.
• Proven track record of building marketing services or marketing tech solutions for enterprise brands.
• Strong background in B2B marketing, demand generation, or integrated marketing communications.
• Experience managing industry events, trade shows, and sponsorship programs.
• Demonstrated success building thought leadership and executive visibility programs.
• Deep understanding of agency ecosystems, pitch dynamics, and enterprise client decision-making.
• Experience marketing AI, martech, adtech, or data-driven marketing services.
• Existing relationships within agency and enterprise marketing ecosystems.
• Background collaborating with new business / sales teams.
• Experience scaling marketing programs in high-growth agency environments.
• Strategic brand storytelling and positioning.
• Performance-oriented marketing mindset (pipeline + brand balance).
• Strong writing, messaging, and content development skills.
• Ability to operate across creative, media, and data-driven marketing disciplines.
• High attention to detail with strong execution discipline.
• Executive presence and ability to influence senior leadership.
• Capable of self-managing and multi-tasking in a fast-paced environment.

Responsibilities

• Brand & Thought Leadership: Develop Mindgruve’s brand positioning and awareness strategy across the U.S. market.
• Build executive and company thought leadership across media, commerce, and marketing analytics.
• Define narrative themes aligned to industry trends (AI, commerce media, data-driven marketing).
• Drive content strategy including white papers, case studies, executive POVs, and research insights.
• Demand Generation & Pipeline Support: Own marketing-led pipeline contribution and lead generation programs.
• Design and execute integrated campaigns targeting enterprise consumer brand decision-makers.
• Partner with Business Development to align marketing with revenue priorities.
• Optimize funnel performance across digital, paid media, email, and events.
• Events, Trade Shows & Industry Presence: Lead strategy and execution for industry conferences, trade shows, and executive events.
• Manage sponsorship strategy, booth presence, speaking opportunities, and event ROI.
• Build executive visibility through panels, keynote opportunities, and industry participation.
• Awards & Industry Recognition: Drive awards strategy across media, creative, commerce, and data disciplines.
• Manage submissions and storytelling for Cannes Lions, Effies, Webby Awards, and related recognitions.
• Position Mindgruve’s work for maximum industry credibility and visibility.
• PR & Communications: Manage external communications strategy with agency PR partners.
• Develop proactive media outreach to elevate Mindgruve leadership and client work.
• Oversee press releases, announcements, and earned media opportunities.
• Cross-Functional Leadership: Partner with Sales, Strategy, Creative, and Analytics teams to align messaging with capabilities.
• Collaborate with executive leadership to refine go-to-market positioning.
• Establish marketing performance tracking and reporting against pipeline and brand KPIs.

Skills

Marketing leadership

B2B marketing

Demand generation

Thought leadership

Event management

Brand storytelling

Executive presence

Content development

Collaboration across teams

Agency ecosystems

AI/Martech/Adtech knowledge

New business collaboration

Education

Bachelor's Degree

Job description

Mindgruve, a global digital agency with offices across the US, seeks a Senior Director of Marketing to lead brand, demand generation, PR, events, and thought leadership. The role requires 10–12+ years in agency marketing, enterprise brand experience, and an ability to drive pipeline and executive presence.

The position emphasizes cross-functional leadership, developing industry themes, and maximizing industry credibility through awards and partnerships.