Brand & Creative Specialist

AutoRenu; Louisville (KY); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Health coverage (ICHRA)

Job summary

AutoRenu, a maker of automotive care products, is looking for a hands-on packaging and print specialist to bring all in-house labeling, signage, and related collateral under one roof. You'll own artwork from Illustrator files to print proofs, manage vinyl and apparel pieces, and coordinate with showroom staff.

On-site in New Albany, you’ll work with a small team, handle photography for product visuals, and build assets for sales decks and training materials.

Qualifications

• Portfolio with printed labels, packaging, signage, apparel, or boards.
• Ability to capture product photography clearly for catalogs.

Responsibilities

• Own in-house packaging, labeling, and sign production from concept to output.
• Create training visuals and showroom materials; collaborate with sales.
• Capture product photos and hand off assets to AI content manager.

Skills

Printed-work portfolio

Camera ability

Production floor comfort

Tools

Adobe Illustrator

Job description

Company.

AutoRenu designs and manufactures professional-grade automotive care products in Southern Indiana. We supply OEM manufacturers, dealerships, professional shops, and consumers - products used in production lines, service bays, and on retail shelves. Every one of those products needs a label, a carton, a spec sheet, a training board, a demo video, and a place in the showroom. Right now that work is split across a dozen people who each have another job, and the parts we can't cover get sent to an outside sign shop and come back on someone's credit card. We're hiring one person to take all of it in-house and own it.

Packaging and labels.

Every SKU we ship. Artwork in Illustrator, dielines, print specs, printer proofs, version control, and an archive so a retired label doesn't get reordered by mistake. Our OEM customers hold us to their packaging standards and audit against them - a wrong label is a rejected pallet, not a design note. This is the center of the job.

Print and vinyl, brought in-house.

We currently outsource decals, stickers, parking and facility signage, trade-show graphics, and banner work - proof cycles, approvals, and invoices, one job at a time. We're buying a print/cut plotter to stop that, and we haven't bought it yet on purpose: we want the person who's going to run it to help us spec it. If you've run wide-format before, you'd walk into a real decision on day one and then own the machine - files, print, cut, weed, apply, media, upkeep.

Training visuals.

Our training centers teach technicians to use these products correctly, in the field and on-site with customers. That means wall boards, step sequences, and printed materials a tech can follow with wet hands from across the room. Product and training specialists bring the process knowledge; you turn it into something teachable.

Photo and video.

Product shots, process demos, install and site photography, the floor on a normal Tuesday. Not agency cinema - consistent, well-lit, usable, and organized. You shoot it, cut what needs cutting, and hand clean, named, findable files to our AI Content Manager for SEO and social. The handoff is part of the job, not an afterthought.

Sales and executive collateral.

Line sheets, spec and safety-data layouts, catalog pages, one-pagers, trade-show booths, and the presentation decks our leadership takes into customer meetings. Today those get built at 11pm by whoever needs them. They'd get built by you.

Apparel and merch.

Company and team clothing, event gear, customer-facing items. Design them properly, source the vendor, run samples, own the reorder. We've been through two rounds of vendor mockups we didn't like enough to wear. We'd rather have our own direction than pick from a catalog.

The showroom.

Retail customers walk in. You'll talk to them, walk them through products, and keep the space looking like a company that knows what it's doing. A few hours a week, not a retail shift - but you have to be comfortable being the person who greets someone.

Must have

• A portfolio with real printed work in it - labels, packaging, signage, apparel, boards. A screens-only portfolio won't tell us what we need to know.
• Adobe Illustrator, fluently. Dielines, spot color, bleed, outlines, packaged files, printer communication. Canva for fast internal work, and no snobbery about using it.
• Enough camera ability to make a product look like itself in a photo.
• Comfort on a production floor and in front of a customer.
• On-site in New Albany. Half this job is physically touching things; it does not work remotely.

Weighs heavily in your favor

• Wide-format print, vinyl, or sign-shop production experience. Roland, Graphtec, Mimaki, Epson, HP Latex - any of it. This is the single strongest differentiator in this search.
• Automotive, detailing, chemical, or another regulated physical-product brand.
• Packaging work under an OEM or big-box customer's brand standards.
• Video editing beyond the basics.
• Apparel sourcing and vendor management.
• Willingness to be on camera for demos.

We're not expecting one person to arrive expert at all of it. We're expecting someone strong at packaging and print, competent with a camera, and the kind of person who reads the manual and gets the plotter running.

The range of this job is wide. Some weeks you're deep in Illustrator on a label revision against a print deadline. Some weeks you're on your feet shooting a training sequence and weeding vinyl. You will not have an art director, and nobody is going to hand you a creative brief - you'll get a product, a problem, and a date.

You'd also be walking into a backlog. That's the honest version, and it's also the pitch: everything you build becomes the first version of how this company looks. Nothing goes through an agency. Your work ships on pallets, hangs in training rooms, and goes into customer meetings.

• $65,000-$75,000, depending on experience. Full-time, salaried, on-site.

• Health coverage through an employer-sponsored ICHRA