Brand Creative Manager: Performance & Growth Lead

Socket.dev; Plano (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

PopStroke seeks a Creative Manager to lead high-volume, brand-right creative across digital and traditional channels. This role is hands-on for an experienced graphic designer who can move quickly, maintain quality, and uphold the brand across all customer touchpoints.

You will collaborate with Marketing, Social Media, Data Science, and venue teams, build scalable assets, guide visual storytelling, and help evolve brand standards toward a future creative director role.

Qualifications

• 5+ years of professional graphic design experience across digital and traditional channels.
• Portfolio demonstrating exceptional graphic design across digital and traditional channels, advertising creative, brand consistency, and high-volume creative production.
• Advanced proficiency with Adobe Creative Cloud, particularly Photoshop, Illustrator, and InDesign; working knowledge of After Effects and Premiere Pro is preferred.
• Strong proficiency with Figma or comparable collaborative design software.
• Ability to support motion graphics, animation, and short-form video projects through design assets, creative direction, and cross-functional collaboration.

Responsibilities

• Design advertising and marketing assets for paid social, digital display, email, websites, mobile experiences, print, outdoor media, in-venue marketing, and other customer touchpoints.
• Develop original campaign concepts that capture the energy, personality, and social experience of PopStroke.
• Produce a high volume of polished creative assets and platform-specific variations on short timelines.
• Adapt creative across locations, markets, audiences, promotions, campaigns, and advertising platforms.
• Translate marketing objectives and campaign strategies into compelling visual concepts.
• Balance multiple concurrent projects and priorities while consistently meeting aggressive deadlines.
• Ensure all creative is accurate, polished, technically sound, and ready for release.
• Create controlled creative variations for A/B and multivariate testing.
• Partner with Marketing and Data Science to understand which messages, formats, and visual concepts are performing.
• Use funnel performance, campaign results, customer segments, and testing data to inform future creative.
• Rapidly develop and adjust creative based on performance insights.
• Identify winning creative concepts and expand them across audiences, markets, and channels.
• Continuously improve creative effectiveness through disciplined experimentation and iteration.
• Support motion graphics and short-form videos with design assets and direction.
• Maintain brand consistency across platforms and locations.

Skills

Graphic design

Brand identity

Typography

Visual storytelling

Project management

Collaboration

Figma

After Effects

Premiere Pro

Paid social design

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

After Effects

Premiere Pro

Figma

Job description

PopStroke seeks a Creative Manager to lead high-volume, brand-right creative across digital and traditional channels. This role is hands-on for an experienced graphic designer who can move quickly, maintain quality, and uphold the brand across all customer touchpoints.

You will collaborate with Marketing, Social Media, Data Science, and venue teams, build scalable assets, guide visual storytelling, and help evolve brand standards toward a future creative director role.