Brand & Creative Lead: Video, Strategy & Partnerships

New York State Broadcasters Association; City of Binghamton (NY); On-site; USD 55,000 - 60,000; Full time

Job summary

Gray Media's CBS affiliate WBNG in Binghamton, NY, seeks an innovative Marketing Manager with strong image and brand-building skills to grow the brand and audiences across all screens. The candidate will be a hands-on producer and expert visual storyteller with skills in writing, cinematography, editing, and video production.

The role requires leading a team of creative professionals, developing annual strategic marketing plans for broadcast, digital, and live events, and building partnerships

Qualifications

• Develop and execute an annual strategic marketing plan for broadcast, digital, and live events.
• Grow audience share and branding across all platforms.
• Lead a team of creative professionals.
• Forge partnerships with local organizations and events.

Responsibilities

• Showcase video production skills including writing, directing, cinematography, editing, and motion graphics.
• Ensure timely delivery of projects through strong organization and time management.

Skills

Brand strategy

Team leadership

Video production

Project management

Education

College degree

Tools

Video editing software

Motion graphics tools

Job description

Gray Media's CBS affiliate WBNG in Binghamton, NY, seeks an innovative Marketing Manager with strong image and brand-building skills to grow the brand and audiences across all screens. The candidate will be a hands-on producer and expert visual storyteller with skills in writing, cinematography, editing, and video production.

The role requires leading a team of creative professionals, developing annual strategic marketing plans for broadcast, digital, and live events, and building partnerships