CREATIVE SERVICES MANAGER - WBNG

GRAY MEDIA; Village of Johnson City (NY); Sur place; USD 55 000 - 60 000; Plein temps

Résumé du poste

Gray Media's CBS affiliate in Binghamton, NY seeks a Marketing Manager with strong visual storytelling and digital marketing skills to grow brand reach across screens. The candidate will lead a hands-on team, shoot and edit commercials and promos, and collaborate with senior leaders to drive campaigns.

Strong writing, cinematography, and editing abilities, plus proficiency in Adobe Creative Suite, are essential. Prior leadership and budget management experience are highly valued.

Qualifications

• College degree preferred.
• Experience as a creative director or producer is preferred.
• Excellent leadership, coaching, and training abilities.
• Expert visual storyteller with strong writing, cinematography, and editing skills.
• Strong background in Adobe Creative Suite or similar tools.

Responsabilités

• Develop and execute an annual strategic marketing plan for the station across broadcast, digital, and live events.
• Lead a team of creative professionals to deliver campaigns.
• Showcase video production skills from writing to post-production.
• Manage budgets for the creative services team.

Connaissances

Visual storytelling

Writing

Cinematography

Editing

Leadership

Communication

Budgeting

Digital marketing

Team management

Formation

College degree

Outils

Adobe Creative Suite

Description du poste

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WBNG

WBNG is the CBS affiliate in Binghamton, NY, also carrying the subchannels of The CW, MeTV, Court TV, Grit, and Outlaw. For over 75 years, WBNG has been a pioneer for new technology and at the pinnacle of breaking news coverage.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

$55,000 - 60,000/yr.

Shift and Schedule

Mon. - Fri. (or at the Manager's DIscretion)

Job Type

Full-Time

Job Summary/Description

WBNG, the CBS affiliate in Binghamton, NY, is seeking an innovative Marketing Manager with excellent image and brand-building skills to grow the brand and audiences on all screens. The candidate must be an expert visual storyteller with strong skills in writing, cinematography, and editing. This individual is a hands-on producer, with knowledge of digital and social media marketing trends and platforms to enhance the local digital and television branding.

Duties/Responsibilities

• Develop and execute an annual strategic marketing plan, including station brand promotion and advertising campaigns for broadcast, digital, and live events, growing audience share, and branding
• Lead a team of highly qualified creative professionals
• Showcase exceptional video production skills, including writing, directing, cinematography, editing, and motion graphic design
• Exhibit a high level of organization and time management to ensure the timely delivery of projects
• Develop and facilitate partnerships with local organizations/events
• Candidate will lead/coordinate efforts on the development of compelling campaigns for our local/regional sales clients
• Candidate must have a solid grasp of budgeting for all aspects of the creative services team
• Candidate must understand this is a weekday position with the potential of after-hours and event responsibilities in the evening or on weekends
• Candidate will work closely with the General Manager, News Director, and Sales Manager
• Candidate will be a working manager with the ability to shoot and edit commercials and station promos from pre-production to post-production

Qualifications/Requirements

• College degree preferred
• Previous creative director or producer experience preferred
• Candidate must be an excellent leader, coach, and trainer with great communication skills
• Candidate must be an expert visual storyteller with strong skills in writing, cinematography, and editing
• Candidate must have a strong background in various programs such as the Adobe Creative Suite. Other programs are a plus.
• This individual is a hands-on producer, with knowledge of digital and social media marketing trends and platforms
• Strong organizational skills
• Ability to learn new software
• Candidate must provide a demo reel for consideration
• All candidates must have a valid driver's license and a good driving record

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.