Brand Creative Lead: Create Distinctive Brand Worlds

Mecca Brands; Richmond (VA); On-site; USD 110,000 - 170,000; Full time

Job summary

MECCA Brands seeks a Creative Lead - Brand to shape how the MECCA name looks, feels, and appears across campaigns, experiences and brand systems. You will steer brand identity, develop visual languages, and translate strategy into distinctive creative concepts, collaborating with senior stakeholders to balance ambition with customer relevance.

As a senior contributor, you’ll work hands-on in thinking, partnering with design, art direction, content, VM, digital, retail and marketing to deliver

Qualifications

• Senior creative with strong visual judgment and brand understanding.
• Experience in concept development, ideation and/or design direction.
• Ability to translate strategy and cultural insight into distinctive creative concepts.

Responsibilities

• Define and evolve MECCA’s creative and visual expression across brand identity, campaigns, experiences and brand moments.
• Set clear creative direction across design, art direction, content and experience, guiding teams from concept to final world.
• Collaborate with senior stakeholders to champion ambitious thinking aligned with business goals.

Job description

MECCA Brands seeks a Creative Lead - Brand to shape how the MECCA name looks, feels, and appears across campaigns, experiences and brand systems. You will steer brand identity, develop visual languages, and translate strategy into distinctive creative concepts, collaborating with senior stakeholders to balance ambition with customer relevance.

As a senior contributor, you’ll work hands-on in thinking, partnering with design, art direction, content, VM, digital, retail and marketing to deliver