Creative Lead - Brand

Mecca Brands; Richmond (VA); On-site; USD 110,000 - 170,000; Full time

Job summary

MECCA Brands seeks a Creative Lead - Brand to shape how the MECCA name looks, feels, and appears across campaigns, experiences and brand systems. You will steer brand identity, develop visual languages, and translate strategy into distinctive creative concepts, collaborating with senior stakeholders to balance ambition with customer relevance.

As a senior contributor, you’ll work hands-on in thinking, partnering with design, art direction, content, VM, digital, retail and marketing to deliver

Qualifications

• Senior creative with strong visual judgment and brand understanding.
• Experience in concept development, ideation and/or design direction.
• Ability to translate strategy and cultural insight into distinctive creative concepts.

Responsibilities

• Define and evolve MECCA’s creative and visual expression across brand identity, campaigns, experiences and brand moments.
• Set clear creative direction across design, art direction, content and experience, guiding teams from concept to final world.
• Collaborate with senior stakeholders to champion ambitious thinking aligned with business goals.

Job description

We’re looking for an exceptional Creative Lead - Brand to join our Creative Direction team and help define how MECCA looks, feels and shows up in the world. This is a senior creative role for someone who lives at the intersection of brand, design and big ideas. You’ll help shape and evolve the MECCA brand across everything from major campaigns and experiences to brand identity, creative systems and new expressions of MECCA. Working closely with our Head of Creative Direction and alongside our Creative Leads, you’ll turn strategy and cultural insight into distinctive creative ideas, building brand worlds that are unmistakably MECCA.

The Role You Could Play:

As our Creative Lead - Brand, you’ll be hands‑on in the thinking: originating ideas, establishing creative direction and giving our specialist teams a strong creative vision to bring to life. Help define and evolve MECCA’s creative and visual expression across brand identity, campaigns, experiences and emerging brand moments. Develop distinctive brand worlds, creative systems and visual languages that strengthen how MECCA is recognised and remembered. Partner with Creative Leads and Creative Strategy to turn strategy, cultural insight and business opportunities into compelling creative concepts. Set clear creative direction across Design, Art Direction, Content and Experience, taking ideas from an initial thought through to a fully realised creative world. Collaborate across Design, Art Direction, Content, VM, Digital, Retail and Marketing, providing creative feedback and championing ambitious thinking with senior stakeholders.

What You Will Bring:

You’re a senior creative with exceptional visual judgement, a deep understanding of brands and the ability to move seamlessly between the big idea and the smallest brand detail. A strong foundation in brand and design, with experience extending into concept development, creative ideation and/or design direction. A portfolio showcasing exceptional brand thinking and visual craft, alongside campaign‑level ideas and creative concepts. Experience creating or evolving brand identities, visual worlds and creative systems across multiple channels and expressions. Deep knowledge of brand identity, design systems, typography, image‑making and art direction, with the ability to translate strategy and cultural insight into simple, distinctive ideas. A collaborative, curious and influential approach – comfortable navigating ambiguity, bringing others along with a creative vision and balancing creative ambition with commercial and customer relevance. You might currently be a Design Director, Associate Creative Director, Creative Director, Senior Designer or Senior Art Director within a leading agency, studio or ambitious brand. More important than the title is your ability to create ideas people remember, recognise and want to engage with.

Your Life At MECCA

Whilst we are singularly focused on our #CustomerFirst mantra, we know that wouldn’t be possible without an incredible team that is guided by our MECCA values and motivated each and every day to be solutions focused, innovative, collaborative and adaptable, and have a bit of fun along the way! Some of our other team member benefits include:

• Professional development programs and first-class digitised learning offering
• Health and well‑being initiatives
• Reward and recognition programs
• Access to bonus and incentive programs
• Access to quarterly product allowance
• Generous discount to spoil yourself and your immediate family, as well as a generous product allowance, subject to company policy

To learn more about life at MECCA Brands, follow us on LinkedIn at MECCA Brands or @lifeatmecca, and for all current opportunities, visit the MECCA Careers page. Follow @LIFEATMECCA Visit our LinkedIn page Since our very first day in 1997, our purpose has been to enable our customers to look and feel their best by offering them the world’s best line‑up of beauty and skin‑care brands, coupled with exceptional service. Fast forward to today, and we have almost 5,000 MECCA team members across 100+ retail stores throughout Australia and New Zealand, a rapidly growing online business, two Distribution Centres, and a bustling Support Centre in the heart of Melbourne working to deliver on our purpose every single day. Our ongoing growth is fuelled by opening new stores and reaching new customers, launching new products, and harnessing the latest technology to constantly innovate and evolve our concepts, experiences, and service offerings. Whether you join MECCA in one of our Retail stores, our Support Centre or one of our Distribution Centres, you will be an integral part of the MECCA family.