Brand Creative Director: Lead Iconic Campaigns

Mattel, Inc.and Subsidiaries; East Aurora (NY); On-site; USD 157,000 - 197,000; Full time

Job summary

Fisher-Price, part of Mattel, seeks a Brand Creative Director to shape the brand across campaigns, assets, and experiences. The role focuses on brand strategy, tone, and multi-channel storytelling, not toy design.

You will lead cross-functional teams, mentor designers, and partner with marketing, packaging, live events, and digital teams to deliver iconic, child-focused creativity. The position sits at Fisher-Price headquarters in Buffalo, NY and requires onsite collaboration with the team.

Qualifications

• 10+ years minimum in Art Direction, Brand Design, or Creative Leadership.
• Design Firm/Agency and/or in-house brand leadership experience strongly preferred.
• Demonstrated experience building and evolving iconic consumer brands.
• Experience with content creation including and beyond social (video, episodic, motion storytelling).
• Digital and Social experience preferred.
• Global brand experience a plus.

Responsibilities

• Conceptualize and execute ideas across all consumer touchpoints with best-in-class creative that is on trend and consumer-driven. Key areas included: Brand campaigns, Brand & Style Guides, key art development, ecommerce creative, motion graphics/video, and social media.
• Prioritize multiple projects at any given time and efficiently deliver on time.
• Art Direct and lead creative resources inside and outside the company.
• Maintain ownership of work from concept through final delivery while appropriately communicating with supervisor to ensure alignment.
• Excellent and persuasive presentation skills to gain buy-in from key stakeholders across the organization is required.
• Collaborate and partner with team of copywriters, producers, marketing partners and fellow designers in a positive and productive manner.

Skills

Branding

Content

Typography

Campaigns

Social media

Art direction

Leadership

Global branding

Tools

Adobe Suite

Job description

Fisher-Price, part of Mattel, seeks a Brand Creative Director to shape the brand across campaigns, assets, and experiences. The role focuses on brand strategy, tone, and multi-channel storytelling, not toy design.

You will lead cross-functional teams, mentor designers, and partner with marketing, packaging, live events, and digital teams to deliver iconic, child-focused creativity. The position sits at Fisher-Price headquarters in Buffalo, NY and requires onsite collaboration with the team.